| The Influence of Culture in Website Design and Users’ Perceptions: Three Systemetic Reviews FT Moura, N Singh, W Chun Journal of Electronic Commerce Research 17 (4), 312-339, 2016 | 72 | 2016 |
| A comparative analysis of Arab and US cultural values on the web W Chun, N Singh, R Sobh, M Benmamoun Journal of Global Marketing 28 (2), 99-112, 2015 | 43 | 2015 |
| Multiple-dimensions of corporate social responsibility and global brand value: a stakeholder theory perspective HG Kim, W Chun, Z Wang Journal of Marketing Theory and Practice 29 (4), 409-422, 2021 | 24 | 2021 |
| Localizing to Arabic consumers: Insights from print advertising R Sobh, N Singh, W Chun, M Benmamoun Journal of Marketing Communications 24 (2), 190-211, 2018 | 17 | 2018 |
| Brand and firm values in distinct national cultures R Chowdhury, W Chun, S Choi, K Friend Asia Pacific Journal of Marketing and Logistics, 2020 | 12 | 2020 |
| Strategic insights into localizing web communications: Evidence from South Korea N Singh, JE Park, W Chun, FT Moura, SH Kim The Data Base for Advances in Information Systems 48 (3), 69-82, 2017 | 9 | 2017 |
| The impact of manager's animosity and ethnocentrism on multinational enterprise (MNE) international entry‐mode decision M Benmamoun, M Kalliny, W Chun, SH Kim Thunderbird International Business Review 61 (2), 413-423, 2019 | 4 | 2019 |
| Moving beyond basic localisation: Culturally customising digital content N Singh, W Chun, M Benmamoun Journal of Cultural Marketing Strategy 1 (1), 45-53, 2015 | 2 | 2015 |
| Do environmental regulations drive MNEs’ equity ownership? Considering the impact of exogenous shocks on MNEs’ cross-border acquisitions W Chun, Z Wang, HG Kim Journal of Business Research 174, 114503, 2024 | | 2024 |
| E-commerce localisation to African markets: Canadian multinational enterprise perspectives W Chun, E Ogwal Journal of Cultural Marketing Strategy 7 (2), 134-145, 2023 | | 2023 |
| Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention W Chun Journal of Cultural Marketing Strategy 4 (2), 117-132, 2020 | | 2020 |
| Ethnic consumers and retail marketing strategy W Chun, W Sim Journal of Cultural Marketing Strategy 2 (2), 158-168, 2017 | | 2017 |
| Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers W Chun Journal of Cultural Marketing Strategy 2 (1), 33-42, 2016 | | 2016 |
| The Impact of Other-Focused Loyalty Program on Hedonic Consumption and Emotional Branding: Implications for Cross-Cultural Study W Chun Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 63-67, 2016 | | 2016 |
| Moderating Effects of Psychic Distance on the Gaps Model of Service Quality M Frechette, W Chun, T Aubuchon Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 481-483, 2016 | | 2016 |
| US Companies Entry Mode to Muslim Countries: The Impact of Manager Animosity M Kalliny, M Benmamoun, W Chun, S Kim ميحرلا نمحرلا الله مسب, 13, 0 | | |
| Endangered Species? Disruptive Change and Organizational Adaptation In The Us Newspaper Industry MA Abebe, W Chun | | |
| Impact of Cultural Distance on Organizational Citizenship Behavior (OCB) and MNE Performance: South Korean Subsidiary at the Maquiladora W Chun | | |
Nitish SinghProfessor of International Business, Saint Louis UniversityVerified email at slu.edu
