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Co-authors
- Jorge MatuteUniversitat Ramon Llull; IQS School of ManagementVerified email at iqs.edu
- Ramon PalauIQS-Universitat Ramon LlullVerified email at iqs.url.edu
- Eva M. GonzálezTecnológico de MonterreyVerified email at tec.mx
- Belén Derqui ZaragozaMarketing Professor, IQS School of ManagementVerified email at iqs.edu
- Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk
- María de la Paz Toldos RomeroTecnologico de MonterreyVerified email at tec.mx
- lien lameyProfessorVerified email at kuleuven.be
- López-Lomelí, Miguel AngelProfesor de Mercadotecnia y Retail, Tecnologico de MonterreyVerified email at tec.mx
- Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
- Scott MotykaKeck Graduate InstituteVerified email at kgi.edu
- Debbie Isobel KeelingUniversity of SussexVerified email at sussex.ac.uk