The distorted mirror: Reflections on the unintended consequences of advertising RW Pollay Journal of marketing 50 (2), 18-36, 1986 | 1822 | 1986 |
Here's the beef: factors, determinants, and segments in consumer criticism of advertising RW Pollay, B Mittal Journal of marketing 57 (3), 99-114, 1993 | 1121 | 1993 |
Images of ourselves: The good life in twentieth century advertising RW Belk, RW Pollay Journal of Consumer Research 11 (4), 887-897, 1985 | 734 | 1985 |
Measuring the cultural values manifest in advertising RW Pollay Current issues and research in advertising 6 (1), 71-92, 1983 | 618 | 1983 |
The last straw? Cigarette advertising and realized market shares among youths and adults, 1979–1993 RW Pollay, S Siddarth, M Siegel, A Haddix, RK Merritt, GA Giovino, ... Journal of Marketing 60 (2), 1-16, 1996 | 440 | 1996 |
Advertising and cultural values: Reflections in the distorted mirror RW Pollay, K Gallagher International Journal of Advertising 9 (4), 359-372, 1990 | 398 | 1990 |
The influencing role of the child in family decision making LA Berey, RW Pollay Journal of Marketing Research 5 (1), 70-72, 1968 | 329 | 1968 |
The subsiding sizzle: A descriptive history of print advertising, 1900–1980 RW Pollay Journal of Marketing 49 (3), 24-37, 1985 | 328 | 1985 |
The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact RW Pollay, T Dewhirst Tobacco control 11 (suppl 1), i18-i31, 2002 | 276 | 2002 |
On the value of reflections on the values in “The Distorted Mirror” RW Pollay Journal of Marketing 51 (3), 104-110, 1987 | 232 | 1987 |
Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents RW Pollay Tobacco control 9 (2), 136-147, 2000 | 218 | 2000 |
Materialism and status appeals in Japanese and US print advertising RW Belk, RW Pollay International Marketing Review 2 (4), 38-47, 1985 | 207 | 1985 |
Advertising, propaganda, and value change in economic development: The new cultural revolution in China and attitudes toward advertising RW Pollay, KT David, ZY Wang Journal of Business Research 20 (2), 83-95, 1990 | 148 | 1990 |
More than meets the eye: on the importance of retail cigarette merchandising RW Pollay Tobacco control 16 (4), 270-274, 2007 | 127 | 2007 |
Separate, but not equal: racial segmentation in cigarette advertising RW Pollay, JS Lee, D Carter-Whitney Journal of Advertising 21 (1), 45-57, 1992 | 117 | 1992 |
Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Depository ME Muggli, RW Pollay, R Lew, AM Joseph Tobacco Control 11 (3), 201-209, 2002 | 113 | 2002 |
Deadly targeting of women in promoting cigarettes AM O'Keefe, RW Pollay Journal-American Medical Womens Association 51, 67-69, 1996 | 102 | 1996 |
Advertising sexism is forgiven, but not forgotten: Historical, cross-cultural and individual differences in criticism and purchase boycott intentions S Lysonski, RW Pollay International Journal of Advertising 9 (4), 317-329, 1990 | 99 | 1990 |
Materialism and Magazine Advertising During the Twentieth Century. RW Belk, RW Pollay Advances in consumer research 12 (1), 1985 | 96 | 1985 |
The identification and distribution of values manifest in print advertising, 1900-1980 RW Pollay History of Advertising Archives, University of British Columbia, 1983 | 92 | 1983 |