| Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments J Nieto, RM Hernández-Maestro, PA Muñoz-Gallego Tourism Management 45, 115-123, 2014 | 269 | 2014 |
| The moderating role of familiarity in rural tourism in Spain RM Hernández-Maestro, PA Muñoz-Gallego, L Santos-Requejo Tourism Management 28 (4), 951-964, 2007 | 215 | 2007 |
| Rural lodging establishments as drivers of rural development RM Hernández-Maestro, Ó González-Benito Journal of Travel Research 53 (1), 83-95, 2014 | 84 | 2014 |
| Service quality perceptions, online visibility, and business performance in rural lodging establishments AJ Melo, RM Hernández-Maestro, PA Muñoz-Gallego Journal of Travel Research 56 (2), 250-262, 2017 | 67 | 2017 |
| The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain J Nieto, RM Hernández‐Maestro, PA Muñoz‐Gallego International Journal of Tourism Research 13 (1), 17-31, 2011 | 66 | 2011 |
| Small-business owners' knowledge and rural tourism establishment performance in Spain RM Hernández-Maestro, PA Muñoz-Gallego, L Santos-Requejo Journal of Travel Research 48 (1), 58-77, 2009 | 59 | 2009 |
| The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking T Belver-Delgado, S San-Martín, RM Hernández-Maestro Spanish Journal of Marketing-ESIC 25 (1), 3-28, 2020 | 28 | 2020 |
| La normativa española sobre turismo rural RM Hernández-Maestro Estudios turísticos, 25-41, 2010 | 27 | 2010 |
| Objective quality and business performance in service environments: moderating effects of entrepreneurs' knowledge and involvement RM Hernández-Maestro, Ó González-Benito The Service Industries Journal 31 (14), 2321-2354, 2011 | 20 | 2011 |
| Autonomy in trip planning and overall satisfaction M Fernández-Herrero, RM Hernández-Maestro, Ó González-Benito Journal of Travel & Tourism Marketing 35 (2), 119-129, 2018 | 18 | 2018 |
| Management response to eWOM in rural lodging establishments RM Hernández-Maestro Spanish Journal of Marketing-ESIC 24 (2), 263-278, 2020 | 15 | 2020 |
| How does interpersonal justice affect outside directors’ governance behavior? A cross-cultural comparison EB Del Brio, RM Hernández-Maestro, T Yoshikawa Review of Managerial Science 12, 683-709, 2018 | 14 | 2018 |
| Ejercicios de marketing: Herramientas eficaces para la toma de decisiones RM Hernández-Maestro, Á Garrido-Morgado, Á González Lucas ESIC Editorial, 2016 | 7* | 2016 |
| Satisfacción con el empleo y su repercusión sobre los resultados en el ámbito del turismo rural RM Hernández-Maestro, PA Muñoz-Gallego, L Santos-Requejo Revista española de investigación de marketing 12 (2), 89-114, 2008 | 7 | 2008 |
| Corporate sustainability transitions: Are there differences between what companies say and do and what ESG ratings say companies do? T Ferreira-Quilice, RM Hernández-Maestro, RG Duarte Journal of Cleaner Production, 2023 | 6 | 2023 |
| Implicaciones de los distintivos de calidad: análisis en el contexto de turismo rural español RM Hernández-Maestro, Ó González-Benito Revista Turismo & Desenvolvimento, 2009 | 6 | 2009 |
| Effects of Market Intelligence Generation, Online Reviews, and Management Response on the Business Performance of Rural Accommodation Establishments in France AJ Melo, RM Hernández-Maestro, PA Muñoz-Gallego Cultural Sustainable Tourism: Strategic Planning for a Sustainable …, 2022 | 4 | 2022 |
| Quality and buying process in rural tourism in Spain RM Hernández-Maestro Ecotourism: Management, development and impact, 2010 | 4 | 2010 |
| O marketing do turismo rural no Douro-Duero: Conhecendo o cliente CDCP Marques, RM Hernandez Maestro UTAD, 2005 | 4 | 2005 |
| Una propuesta general de análisis de la calidad y la satisfacción en el turismo rural español P Maestro, P Gallego, L Requejo, O Benito Departamento de Administración y Economía de la Empresa-Universidad de …, 2002 | 4 | 2002 |
PABLO ANTONIO MUÑOZ GALLEGOUniversidad de SalamancaVerified email at usal.es
