| trategic Marketing: Agile Marketing Developments P Sachdeva, D Kumar Journal of Positive School Psychology, 6575–6589-6575–6589, 2022 | 6 | 2022 |
| Brand Communication through Facebook altering consumer Psychology DAY priya handa,Dr. Mamata Mahapatra Journal of Content, Community and Communication 7 (4), 34-42, 2018 | 3 | 2018 |
| Brand promotion through internet advertising SG Krishnan, P Sachdeva Media Watch 2 (2), 28-30, 2011 | 3 | 2011 |
| Predicted Role of Integrated Marketing Communication on Malaysian SME’S Business Performance DK Mohanachandran, S Kumari, P Sachdeva, NS Govindarajo, M Kumar International Conference on Business and Technology, 1056-1069, 2022 | 2 | 2022 |
| Determinants of organizational commitment in SMES: Practical Implications DPS Dr. Dileep Kumar M Manager-The British Journal of Administrative Management 58 (147), 193-209, 2022 | 1* | 2022 |
| Decoding Human Development and Environmental Sustainability: A Predictive Analytical Study on Relationship Between HDI and Carbon Emission P Sachdeva, A Mitra Intelligent Systems, Business, and Innovation Research, 785-795, 2024 | | 2024 |
| 17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data-Driven Strategies P Sachdeva, A Mitra Sustainability, Green Management, and Performance of SMEs, 315, 2023 | | 2023 |
| Green Discourse Analysis on Twitter: Imperatives to Green Product Management in Sustainable Cities (SDG11) P Sachdeva, MD Kumar, A Mitra Artificial Intelligence and Transforming Digital Marketing, 245-256, 2023 | | 2023 |
| The Relational Cohesion Exchange Model to Elucidate Commuter’s Switchover Intention for Mass Rapid Transit Rail M Dileep Kumar, M Semwal, NS Govindarajo, P Sachdeva, N Feston From Industry 4.0 to Industry 5.0: Mapping the Transitions, 389-401, 2023 | | 2023 |
| Decoding the Twitter Sentiment Using Artificial Intelligence Tools: A Study on Tokyo Olympics 2020 P Sachdeva, A Mitra International Conference on Information, Communication and Computing …, 2023 | | 2023 |
| Machine Learning Approaches in Smart Cities P Sachdeva, M Dileep Kumar International Conference on Innovative Computing and Communications …, 2022 | | 2022 |
| In Preparation Of Managing Pre & Post Covid19 Pandemic: Defiant Reasons for Vaccine Hesitancy. P Sachdeva Journal of Positive School Psychology 6 (5), 2022 | | 2022 |
| Artificial Intelligence: A new vista of marketing DP Sachdeva | | 2022 |
| In Preparation Of Managing Pre & Post Covid19 Pandemic: Defiant Reasons for Vaccine Hesitancy D Kumar, P Sachdeva Journal of Positive School Psychology, 4657–4675-4657–4675, 2022 | | 2022 |
| Predicted Role Of Integrated Marketing Communication On Sme’s Business Performance DPS Dr. Dileep Kumar M Lecture Notes in Explore Business, Technology Opportunities and Challenges …, 2022 | | 2022 |
| Machine Learning approaches in smart cities PDDKM Dr. Priya Sacheva Lect. Notes in Networks, Syst., Vol. 471, Deepak Gupta et al. (Eds …, 2022 | | 2022 |
| CHANGING DYNAMICS OF CONSUMER BEHAVIOUR IN THE ERA OF ONLINE/DIGITAL SHOPPING P SACHDEVA THEBRITISHJOURNALOF, 230, 2022 | | 2022 |
| Mobile Learning: Prospects and Challenges PDDKM Dr. Priya Sachdeva Manager-The British Journal of Administrative Management 58 (147), 178-192, 2022 | | 2022 |
| Advertising Effectiveness -A mantra to brand success DRL Dr.Priya Handa | | 2019 |
| “New Media” Essence in Branding DRL Dr.Priya Handa | | 2019 |
