| Brand trust in the context of consumer loyalty E Delgado‐Ballester, JL Munuera‐Alemán European Journal of marketing 35 (11/12), 1238-1258, 2001 | 2280 | 2001 |
| Does brand trust matter to brand equity? E Delgado‐Ballester, J Luis Munuera‐Alemán Journal of product & brand management 14 (3), 187-196, 2005 | 1717 | 2005 |
| Development and validation of a brand trust scale E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen International journal of market research 45 (1), 35-54, 2003 | 1599 | 2003 |
| Applicability of a brand trust scale across product categories: A multigroup invariance analysis E Delgado‐Ballester European journal of Marketing 38 (5/6), 573-592, 2004 | 685 | 2004 |
| Revitalising brands through communication messages: the role of brand familiarity E Delgado‐Ballester, A Navarro, M Sicilia European Journal of Marketing 46 (1/2), 31-51, 2012 | 242 | 2012 |
| Effectiveness of price discounts and premium promotions M Palazon, E Delgado‐Ballester Psychology & Marketing 26 (12), 1108-1129, 2009 | 232 | 2009 |
| Sales promotions effects on consumer-based brand equity M Palazn-Vidal, E Delgado-Ballester International Journal of market research 47 (2), 179-204, 2005 | 218 | 2005 |
| Brand trust in the context of consumer loyalty E Delgado, JL Munuera European Journal of marketing 35 (11/12), 1238-1258, 2001 | 204 | 2001 |
| The moderating role of price consciousness on the effectiveness of price discounts and premium promotions M Palazon, E Delgado Journal of Product & Brand Management 18 (4), 306-312, 2009 | 175 | 2009 |
| Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain M Hernández‐Espallardo, E Delgado‐Ballester European Journal of Innovation Management 12 (4), 470-491, 2009 | 169 | 2009 |
| Once upon a brand”: Storytelling practices by Spanish brands EEFS Delgado-Ballester Spanish Journal of Marketing – ESIC, 115-131, 2016 | 156 | 2016 |
| Estado actual de la investigación sobre la lealtad a la marca: una revisión teórica MED Ballester Dirección y Organización, 2004 | 151 | 2004 |
| Development and validation of a brand trust scale JL Munuera-Aleman, E Delgado-Ballester, MJ Yague-Guillen International Journal of Market Research 45 (1), 1-18, 2003 | 149 | 2003 |
| Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness E Delgado-Ballester, M Hernandez-Espallardo, A Rodriguez-Orejuela European Journal of Marketing 48 (9/10), 1850-1869, 2014 | 130 | 2014 |
| Brand experimental value versus brand functional value: which matters more for the brand? E Delgado-Ballester, E Fernandez Sabiote European Journal of Marketing 49 (11/12), 1857-1879, 2015 | 122 | 2015 |
| Building online brands through brand alliances in internet E Delgado‐Ballester, M Hernández‐Espallardo European Journal of Marketing 42 (9/10), 954-976, 2008 | 120 | 2008 |
| Marcas de experiencia: marcando la diferencia EF Sabiote, MED Ballester Estudios gerenciales 27 (121), 59-77, 2011 | 116 | 2011 |
| This anthropomorphised brand is so loveable: The role of self-brand integration E Delgado-Ballester, M Palazón, J Pelaez-Muñoz Spanish Journal of Marketing-ESIC 21 (2), 89-101, 2017 | 114 | 2017 |
| Effect of brand associations on consumer reactions to unknown on-line brands E Delgado-Ballester, M Hernández-Espallardo International Journal of Electronic Commerce 12 (3), 81-113, 2008 | 108 | 2008 |
| Hedonic or utilitarian premiums: does it matter? M Palazon, E Delgado-Ballester European Journal of Marketing 47 (8), 1256-1275, 2013 | 106 | 2013 |
