| The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth F Xue, P Zhou Journal of International Consumer Marketing 23 (1), 45-58, 2010 | 164 | 2010 |
| The moderating effects of product involvement on situational brand choice F Xue Journal of Consumer Marketing 25 (2), 85-94, 2008 | 157 | 2008 |
| Internet-facilitated consumer-to-consumer communication: The moderating role of receiver characteristics F Xue, JE Phelps International journal of internet marketing and advertising 1 (2), 121-136, 2004 | 119 | 2004 |
| Personal networks as a precursor to a green future: A study of “green” consumer socialization among young millennials from India and China S Muralidharan, F Xue Young Consumers 17 (3), 226-242, 2016 | 97 | 2016 |
| Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach S Muralidharan, F Rejón-Guardia, F Xue Journal of International Consumer Marketing 28 (1), 54-72, 2016 | 97 | 2016 |
| Visual differences in US and Chinese television commercials S Zhou, F Xue, F Xue, P Zhou Journal of Advertising 34 (1), 112-119, 2005 | 92 | 2005 |
| A green picture is worth a thousand words?: Effects of visual and textual environmental appeals in advertising and the moderating role of product involvement F Xue, S Muralidharan Journal of Promotion Management 21 (1), 82-106, 2015 | 71 | 2015 |
| Message framing and collectivistic appeal in green advertising—a study of Chinese consumers F Xue Journal of International Consumer Marketing 27 (2), 152-166, 2015 | 41 | 2015 |
| What happens when satisfied customers need variety?–Effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior H Sang, F Xue, J Zhao Journal of International Consumer Marketing 30 (3), 148-157, 2018 | 38 | 2018 |
| Facebook news feed ads: a social impact theory perspective F Xue Journal of Research in Interactive Marketing 13 (4), 529-546, 2019 | 34 | 2019 |
| It looks green: Effects of green visuals in advertising on Chinese consumers’ brand perception F Xue Journal of International Consumer Marketing 26 (1), 75-86, 2014 | 34 | 2014 |
| Show products or show people: An eye-tracking study of visual branding strategy on Instagram L Zhou, F Xue Journal of Research in Interactive Marketing 15 (4), 729-749, 2021 | 33 | 2021 |
| In-feed native advertising on news websites: Effects of advertising format, website reputation, and product involvement L Zhou, F Xue Journal of Internet Commerce 18 (3), 270-290, 2019 | 25 | 2019 |
| Self-concept, product involvement, and responses to self-congruent advertising F Xue, JE Phelps Journal of Current Issues & Research in Advertising 34 (1), 1-20, 2013 | 20 | 2013 |
| Self-esteem, life-satisfaction and materialism: Effects of advertising images on Chinese college students S Zhou, F Xue, P Zhou New Directions in International Advertising Research, 243-261, 2002 | 17 | 2002 |
| Social information in Facebook news feed ads: Effects of personal relevance and brand familiarity F Xue, L Zhou Journal of Promotion Management 25 (4), 570-588, 2019 | 16 | 2019 |
| Greener on the other side? A comparative content analysis of environmental claims in magazine advertisements in China and the United States F Xue, P Zhou Journal of Magazine Media 13 (2), 2012 | 14 | 2012 |
| Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study S Muralidharan, F Xue Asian Journal of Communication 25 (2), 213-231, 2015 | 13 | 2015 |
| Effects of color in disaster relief advertising and the mediating role of cognitive elaboration L Zhou, F Xue Journal of Nonprofit & Public Sector Marketing 31 (4), 403-427, 2019 | 12 | 2019 |
| Native advertising on TV: Effects of ad format and media context C Whittle, F Xue Online Journal of Communication and Media Technologies 8 (3), 203-214, 2018 | 11 | 2018 |
