| Predicting audience exposure to television in today's media environment: An empirical integration of active-audience and structural theories R Cooper, T Tang Journal of Broadcasting & Electronic Media 53 (3), 400-418, 2009 | 197 | 2009 |
| Strategic social media: From marketing to social change LM Mahoney, T Tang John Wiley & Sons, 2024 | 137 | 2024 |
| The most social games: Predictors of social media uses during the 2016 Rio Olympics T Tang, R Cooper Communication & Sport 6 (3), 308-330, 2018 | 67 | 2018 |
| Active within structures: Predictors of esports gameplay and spectatorship T Tang, J Kucek, S Toepfer Communication & Sport 10 (2), 195-215, 2022 | 49 | 2022 |
| Gender, sports, and new media: Predictors of viewing during the 2008 Beijing Olympics T Tang, R Cooper Journal of Broadcasting & Electronic Media 56 (1), 75-91, 2012 | 49 | 2012 |
| Marketing higher education across borders: a cross-cultural analysis of university websites in the US and China T Tang Chinese Journal of Communication 4 (4), 417-429, 2011 | 48 | 2011 |
| Olympics everywhere: Predictors of multiplatform media uses during the 2012 London Olympics T Tang, R Cooper Mass Communication and Society 16 (6), 850-868, 2013 | 47 | 2013 |
| Does synergy work? An examination of cross-promotion effects T Tang, GD Newton, X Wang The International Journal on Media Management 9 (4), 127-134, 2007 | 45 | 2007 |
| # SocialJournalism: Local news media on Twitter KM Meyer, T Tang International Journal on Media Management 17 (4), 241-257, 2015 | 43 | 2015 |
| Fans, nonfans, and the Olympics: Predictors of audience's multiplatform experience with the 2008 Beijing Games R Cooper, T Tang The Olympics, Media and Society, 26-44, 2015 | 41 | 2015 |
| The digital distribution of public health news surrounding the human papillomavirus vaccination: a longitudinal infodemiology study LM Mahoney, T Tang, K Ji, J Ulrich-Schad JMIR public health and surveillance 1 (1), e3310, 2015 | 40 | 2015 |
| Gendered esports: Predicting why men and women play and watch esports games T Tang, R Cooper, J Kucek Journal of Broadcasting & Electronic Media 65 (3), 336-356, 2021 | 34 | 2021 |
| The attributes for career success in the mass communication industries: A comparison of current and aspiring professionals R Cooper, T Tang Journalism & Mass Communication Educator 65 (1), 40-55, 2010 | 28 | 2010 |
| From information behaviors to disaster preparedness: Navigating individuals' general and disaster curation in US, China, and Australia CH Lai, T Tang Computers in Human Behavior 88, 37-46, 2018 | 26 | 2018 |
| Refashioning television: Business opportunities and challenges of webisodes LM Peirce, T Tang International Journal of Business and Social Science 3 (13), 2012 | 23 | 2012 |
| The first online Olympics: The interactions between Internet use and sports viewing T Tang, R Cooper Journal of Sports Media 6 (1), 1-22, 2011 | 23 | 2011 |
| Understanding local news consumption and community participation via the lens of information repertoires and media multiplexity CH Lai, T Tang Mass Communication and Society 18 (3), 325-349, 2015 | 20 | 2015 |
| Disaster communication behaviors in the US and China: which channels do you use and with whom? CH Lai, T Tang Journal of applied communication research 49 (2), 207-227, 2021 | 17 | 2021 |
| Family matters: A functional model of family communication patterns and political participation EE Graham, T Tang, LM Mahoney Communication studies 71 (2), 262-279, 2020 | 17 | 2020 |
| Predicting changing media use patterns via mega events: An examination of multi-screen viewing during the 2016 Rio Olympics T Tang, R Cooper International Journal of Sport Communication 10 (4), 531-549, 2017 | 14 | 2017 |
