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Laura Munoz (Serviere)
Laura Munoz (Serviere)
Other namesLaura Serviere
Associate Professor of Marketing, University of Dallas
Verified email at udallas.edu
Title
Cited by
Cited by
Year
Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
TM Brill, L Munoz, RJ Miller
The Role of Smart Technologies in Decision Making, 35-70, 2022
3042022
Forced to entrepreneurship: Modeling the factors behind necessity entrepreneurship
L Munoz
Serviere, Laura (2010),“Forced to Entrepreneurship: Modeling the Factors …, 2010
882010
Professional student organizations and experiential learning activities: What drives student intentions to participate?
L Munoz, S Miller, Richard J., Martin
Journal of Education for Business 91 (1), 45-51, 2016
692016
The Role of Manager Leadership Style in Salesperson Implementation of Sales Strategy: A Contingency Perspective
AE Inyang, R Agnihotri, L Munoz
Journal of Business & Industrial Marketing, 2018
542018
How do unethical salespeople sleep at night? The role of neutralizations in the justification of unethical sales intentions
L Serviere-Munoz, ML Mallin
Journal of Personal Selling & Sales Management 33 (3), 289-306, 2013
402013
Unethical Sales Behavior Neutralization: The Impact of Salesperson Role Variables and Moderating Effects of Role Relationship Orientation
L Munoz, M Mallin
Journal of Business & Industrial Marketing 34 (1), 62-79, 2019
272019
Corporate culture, organizational dynamics, and implementation of innovations: A conceptual framework
A Saran, L Munoz, M Kalliny
Organizational Dynamics, and Implementation of Innovations: A Conceptual …, 2008
252008
An exploratory study of the role of neutralization on ethical intentions among salespeople
M Mallin, L Munoz
Mallin, Michael L., and Laura Serviere-Munoz (2013),“An exploratory study of …, 2013
222013
Market orientation, innovation, and dynamism from an ownership and gender approach: evidence from Mexico
L Munoz, A Saran
Serviere-Munoz, Laura, and Anshu Saran (2012),“Market Orientation …, 2012
162012
Two peas in a pod? Exploring the market orientation, innovation, and dynamism of Mexico and Turkey’s entrepreneurial culture
L Munoz, H Vicdan, A Saran
International Journal of Entrepreneurship 17, 77-98, 2013
132013
Revising the Entrepreneur - Opportunity Fit Model: Addressing the Moderating Role of Cultural Fit and Prior Start-up Experience
L Munoz, K Hurt, J Miller, Richard
Journal of Business & Entrepreneurship 27 (1), 59-80, 2015
122015
Acquaintances or friends? Exploring the effects of contracts, trust and ethical level on opportunism in manufacturer-distributor relationships
RJ Miller, L Munoz, M Mallin
Journal of Business & Industrial Marketing, 2021
112021
Epigrammatic sales scenarios and evaluations: Incorporating the experiential learning approach to research, development, and grading of sales presentations
L Munoz
Serviere-Munoz, Laura (2010),“Epigrammatic Sales Scenarios and Evaluations …, 2010
112010
Who are you going after? A practical typology to generate engagement in professional student organizations
L Munoz, RJ Miller, S Poole
Marketing Education Review, 2016
102016
Does Empathy Matter? An Exploratory Study of Class-Transition Satisfaction in Unplanned Course Interruptions
L Munoz, JR Fergurson, EG Harris, D Fleming
Journal of Marketing Education 44 (2), 217-234, 2022
62022
Complex Start-Ups: A Thematic Analysis into Entrepreneur Opportunity Fit Concept
RJ Miller, L Munoz, K Hurt
Journal of Business & Entrepreneurship 28 (1), 1-29, 2016
62016
The entrepreneurial nature of salespeople: how they justify unethical behaviors
M Mallin, L Munoz
Mallin, Michael L., and Laura Serviere-Munoz (2012),“The Entrepreneurial …, 2012
62012
The significance of entrepreneur-opportunity fit in new venture creation
K Hurt, L Munoz
Hurt, Kevin, and Laura Serviere-Munoz (2011),“The Significance of …, 2011
62011
Recruiting millennials into student organizations: Exploring Cialdini’s principles of human influence
L Serviere-Munoz, RW Counts
Journal of Business and Economics 5 (3), 306-315, 2014
52014
Entrepreneurs’ resilience in violent areas: A cognitive triad approach
IB Flores, E Muñiz, L Serviere-Muñoz
Journal of International Business & Economics 13 (1), 5-12, 2013
52013
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Articles 1–20