| Country and destination image–different or similar image concepts? L Mossberg, IA Kleppe The service industries journal 25 (4), 493-503, 2005 | 315 | 2005 |
| Country images in marketing strategies: Conceptual issues and an empirical Asian illustration IA Kleppe, NM Iversen, IG Stensaker Journal of brand management 10, 61-74, 2002 | 290 | 2002 |
| Brand selfies: consumer experiences and marketplace conversations C Presi, N Maehle, IA Kleppe European Journal of Marketing 50 (9/10), 1814-1834, 2016 | 98 | 2016 |
| Crowdsourcing innovation and product development: Gamification as a motivational driver M Kavaliova, F Virjee, N Maehle, IA Kleppe Cogent Business & Management 3 (1), 1128132, 2016 | 83 | 2016 |
| Country Image: A Reflection of the Significance of the Other. IA Kieppe, L Mossberg Advances in Consumer Research 32 (1), 2005 | 45 | 2005 |
| Company Versus Country Branding:“Same, same but Different” IA Kleppe, LL Mossberg Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy …, 2014 | 44 | 2014 |
| Hero shots: involved fathers conquering new discursive territory in consumer culture S Molander, IA Kleppe, J Ostberg Gender After Gender in Consumer Culture, 124-147, 2020 | 39 | 2020 |
| Observation of a strategic household purchase decision K Grønhaug, IA Kleppe, W Haukedal Psychology & Marketing 4 (3), 239-253, 1987 | 34 | 1987 |
| Prosuming Multiple Gender Role Identities: 1 A Multi‐country Written and Audio‐visual Exploration of Contemporary Young Mainstream Female Achievers M Caldwell, I Astrid Kleppe, P Henry Consumption Markets & Culture 10 (2), 95-115, 2007 | 23 | 2007 |
| The sociological basis of marketing K Grønhaug, IA Kleppe Marketing theory, 145, 2010 | 18 | 2010 |
| Country and destination image: similar or different image objects IA Kleppe, LL Mossberg SNF, 2001 | 16 | 2001 |
| Swedish dads as a national treasure: Consumer culture at the nexus of the state, commerce, and consumers S Molander, J Östberg, IA Kleppe Nordic consumer culture: State, market and consumers, 119-146, 2019 | 11 | 2019 |
| Er kvalitative metoder kvalitativt bedre K Grønhaug, IA Kleppe BETA Tidsskrift for bedriftsøkonomi 1, 27-36, 1989 | 8 | 1989 |
| Early adopters in the diffusion of an HIV/AIDS public health innovation in a developing country M Caldwell, I Kleppe Advances in Consumer Research 37 (37), 326-332, 2010 | 7 | 2010 |
| Gender identity and perceptions of femininity in everyday life: A multi country study of contemporary young female achievers M Caldwell, IA Kleppe Proceedings of 8, 22-40, 2006 | 6 | 2006 |
| Country images in news media IA Kleppe, L Mossberg, K Grønhaug Beta 28 (1), 20-40, 2014 | 5 | 2014 |
| No Consumer is an Island--The Relevance of Family Dynamics for Consumer Welfare. IA Kleppe, K Grønhaug Advances in consumer research 30 (1), 2003 | 5 | 2003 |
| Visual communication in social media marketing N Maehle, C Presi, IA Kleppe The SAGE handbook of social media marketing, 291-306, 2022 | 4 | 2022 |
| Walk the Talk M Caldwell, IA Kleppe University of Sydney, 2010 | 4 | 2010 |
| Teoretisk versus subjektiv beslutningsinnflytelse: en ekperimentell studie IA Kleppe Norges handelshøyskole, 1990 | 4 | 1990 |
Marylouise CaldwellAssociate Professor, University of SydneyVerifisert e-postadresse på sydney.edu.au
