| Measuring the degree of corporate social media use T Aichner, F Jacob International Journal of Market Research 57 (2), 257-275, 2015 | 645 | 2015 |
| Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019 T Aichner, M Grünfelder, O Maurer, D Jegeni Cyberpsychology, Behavior, and Social Networking 24 (4), 215-222, 2021 | 496 | 2021 |
| Country-of-origin marketing: A list of typical strategies with examples T Aichner Journal of Brand Management 21 (1), 81-93, 2014 | 292 | 2014 |
| The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed T Aichner, C Forza, A Trentin The International Review of Retail, Distribution and Consumer Research 27 (1 …, 2017 | 80 | 2017 |
| Managing Customer Touchpoints and Customer Satisfaction in B2B Mass Customization: A Case Study T Aichner, B Gruber International Journal of Industrial Engineering and Management 8 (3), 131-140, 2017 | 77 | 2017 |
| Mass Customization: An Exploration of European Characteristics P Coletti, T Aichner Springer, 2011 | 70* | 2011 |
| Customers’ online shopping preferences in mass customization T Aichner, P Coletti Journal of Direct, Data and Digital Marketing Practice 15 (1), 20-35, 2013 | 67 | 2013 |
| Football clubs’ social media use and user engagement T Aichner Marketing Intelligence & Planning 37 (3), 242-257, 2019 | 63 | 2019 |
| The economic argument for hiring people with disabilities T Aichner Humanities and Social Sciences Communications 8 (22), 1-4, 2021 | 32 | 2021 |
| The Zero Moment of Truth in Mass Customization T Aichner International Journal of Industrial Engineering and Management 3 (4), 173-178, 2012 | 30 | 2012 |
| Virtual Reality Im Tourismus T Aichner, O Maurer, M Nippa, S Tonezzani Springer Fachmedien Wiesbaden, 2019 | 24 | 2019 |
| Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce T Aichner, AM Shaltoni The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018 | 21 | 2018 |
| Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study T Aichner, P Coletti, C Forza, U Perkmann, A Trentin Journal of Global Marketing 29 (3), 115-127, 2016 | 21 | 2016 |
| Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study T Aichner, P Coletti, F Jacob, R Wilken Corporate Reputation Review 24 (4), 179-190, 2021 | 16 | 2021 |
| Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust T Aichner, R Wilken, P Coletti Journal of Global Marketing 34 (2), 73-89, 2021 | 13 | 2021 |
| Competing through manufacturing: countering a product's liability of foreignness through mass customization A Trentin, T Aichner, E Sandrin, C Forza International Journal of Operations & Production Management 40 (11), 1661-1683, 2020 | 13 | 2020 |
| The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization T Aichner, AM Shaltoni International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019 | 13 | 2019 |
| Making market research work in Saudi Arabia T Aichner, AM Shaltoni International Journal of Market Research 61 (1), 10-11, 2019 | 11 | 2019 |
| Viewpoint: Social media: opportunities and risks for regional market research T Aichner, U Perkmann International Journal of Market Research 55 (5), 609-610, 2013 | 7 | 2013 |
| Big data analytics capabilities: Patchwork or progress? A systematic review of the status quo and implications for future research MT Huynh, M Nippa, T Aichner Technological Forecasting and Social Change 197, 122884, 2023 | 6 | 2023 |
Paolo ColettiResearcher of Computer Science, School of Economics and Management, Free University of Bolzano BozenVerified email at unibz.it
