| Retail supply chain management practices in India: A business intelligence perspective M Banerjee, M Mishra Journal of Retailing and Consumer Services 34 (January), 248-259, 2017 | 167 | 2017 |
| BERT: A sentiment analysis odyssey S Alaparthi, M Mishra Journal of Marketing Analytics 9 (2), 118-126, 2021 | 151* | 2021 |
| Confirmatory factor analysis (CFA) as an analytical technique to assess measurement error in survey research: A review M Mishra Paradigm 20 (2), 97-112, 2016 | 48 | 2016 |
| The impact of customer relationship management (CRM) practices on customer retention and the mediating effect of customer satisfaction S Das, M Mishra, PK Mohanty International Journal of Management Studies 5 (1), 4, 2018 | 41 | 2018 |
| The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping S Ali, M Mishra, HMU Javed International Journal of Retail & Distribution Management 49 (8), 1178-1197, 2021 | 30 | 2021 |
| The impact of customer relationship management (CRM) practices on customer satisfaction S Das, M Mishra Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges …, 2019 | 25 | 2019 |
| Financial Risk Tolerance among Indian Investors: A Multiple Discriminant Modeling of Determinants M Mishra, S Mishra Strategic Change: Briefings in Entrepreneurial Finance 25, 485 - 500, 2016 | 22 | 2016 |
| For Indian online shoppers, have saying and doing parted ways? M Mishra Psychology & Marketing 35 (1), 5-19, 2018 | 21 | 2018 |
| Customer experience: Extracting topics from tweets M Mishra International Journal of Market Research 64 (3), 334-353, 2022 | 20 | 2022 |
| Impact of Corporate Social Responsibility Communication on Corporate Brand Personality Assessment M Mishra, S Mohanty IUP Journal of Management Research 12 (4), 26, 2013 | 17 | 2013 |
| A Quantitative Assessment of Materialistic Value and Its Relationship with Consumer Behavior in Indian Culture. M Mishra, BB Mishra IUP Journal of Marketing Management 10 (2), 2011 | 17 | 2011 |
| Social media usage behavior in job search: Implications for corporate image and employer branding NV Subbarao, B Chhabra, M Mishra Managing Disruptions in Business: Causes, Conflicts, and Control, 51-79, 2022 | 16 | 2022 |
| COVID-19 lifecycle: Predictive modelling of states in India R Behl, M Mishra Global Business Review 21 (4), 883-891, 2020 | 13 | 2020 |
| Non-coercive influence: Scale development and validation based on resource and relational paradigms M Mishra, M Banerjee Journal of Purchasing and Supply Management 25 (3), 100498, 2019 | 13 | 2019 |
| Financial risk tolerance: A literature review S Mishra, M Mishra Regional College Of Management 14 (1), 10-20, 2014 | 11 | 2014 |
| A multigroup analysis of active and passive job seekers using social media NV Subbarao, B Chhabra, M Mishra Global Business Review, 09721509221124167, 2022 | 4 | 2022 |
| The role of digital citizenship behavior on digital marketing and consumer buying behavior S Das, M Mishra Managing Disruptions in Business: Causes, Conflicts, and Control, 207-221, 2022 | 3 | 2022 |
| COVID-19 and India: what next? R Behl, M Mishra Information Discovery and Delivery 49 (3), 250-258, 2020 | 3 | 2020 |
| Antecedents and consequences of social media usage behavior in job search: A qualitative study toward a conceptual framework NV Subbarao, B Chhabra, M Mishra Inclusive businesses in developing economies: Converging people, profit, and …, 2022 | 2 | 2022 |
| Testing the moderation effects on Gartner’s customer relationship management practices and customer acquisition S Das, M Mishra, PK Mohanty Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in …, 2020 | 2 | 2020 |
Dr.Subhasish DasAssistant Professor, School of Management Studies (SMS), GIET University, Gunupur,Rayagada,OdishaVerified email at giet.edu
