| Standardization in Public Relations Measurement and Evaluation D Michaelson, DW Stacks Public Relations Journal 5 (2), 2011 | 186 | 2011 |
| The family planning attitudes and experiences of low-income women JD Forrest, JJ Frost Family planning perspectives, 246-277, 1996 | 177 | 1996 |
| A Practioner's Guide to Public Relations Research, Measurement and Evaluation DW Stacks, D Michaelson Momentum Press, 2010 | 115 | 2010 |
| Dictionary of public relations measurement and research DW Stacks, SA Bowen Miami: Institute for Public Relations, 2006 | 103 | 2006 |
| A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Third Edition D Michaelson, DW Stacks Business Expert Press, 2017 | 66 | 2017 |
| A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Second Edition D Michaelson, DW Stacks Business Expert Press, 2014 | 66* | 2014 |
| A new model for media content analysis D Michaelson, TL Griffin Gainesville: Institute for Public Relations. Wikipedia’s role in reputation …, 2005 | 59 | 2005 |
| Exploring the comparative communications effectiveness of advertising and public relations: An experimental study of initial branding advantage D Michaelson, DW Stacks Institute for Public Relations, http://www. instituteforpr. org/files …, 2007 | 48 | 2007 |
| Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance D Michaelson, DK Wright, DW Stacks Public Relations Journal 6 (5), 2012 | 39 | 2012 |
| The application of “Best Practices” in public relations measurement and evaluation systems D Michaelson, S Macleod Public Relations Journal 1 (1), 2007 | 37 | 2007 |
| Exploring the comparative communications effectiveness of advertising and public relations: A replication and extension of prior experiments DW Stacks, D Michaelson Public Relations Journal 3 (3), 2-22, 2009 | 33 | 2009 |
| Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations K Thorson, D Michaelson Research Journal of the Institute of Public Relations 1 (2), 2015 | 29 | 2015 |
| Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations K Thorson, D Michaelson, E Gee, J Jiang, Z Lu, G Luan, K Weatherly, ... AEJMC 2014, 2014 | 29 | 2014 |
| What you need to know to measure investor relations: commission on measurement and evaluation D Michaelson, J Gilfeather Institute of Public Relations, 2003 | 20 | 2003 |
| From ethnography to ethnology: a study of the conflict of interpretations of the southern Kwakiutl potlatch DR Michaelson New School for Social Research, 1980 | 15 | 1980 |
| Exploring the link between volume of media coverage and business outcomes A Jeffrey, M David, DW Stacks Institute for Public Relations, 2007 | 14 | 2007 |
| The Current Practice of Corporate Culture: Is It True Ethnographic Analysis DR Michaelson Anthropology of Work Review 10 (3), 11-12, 1989 | 12 | 1989 |
| Exploring the link between share of media coverage and business outcomes A Jeffrey, D Michaelson, DW Stacks Institute for Public Relations, 2007 | 9 | 2007 |
| A Practitioner’s Guide to Public Relations Research DW Stacks, D Michaelson Measurement, and Evaluations, DW Stacks and DK Wright (Eds.), New York: Business, 2010 | 6 | 2010 |
| Message Delivery: A Revised Approach for Public Relations Measurement D Michaelson, DW Stacks, J Clark Public Relations Journal 11 (2), 2017 | 4 | 2017 |
Kjerstin ThorsonBrandt Professor of Political Communication, Michigan State UniversityVerified email at msu.edu
