| Conceptual analysis of brand architecture and relationships within product categories Rajagopal, R Sanchez Journal of Brand Management 11 (3), 233-247, 2004 | 143 | 2004 |
| Adoption of renewable energy technologies in Mexico: The role of cognitive factors and innovation attributes P Reyes-Mercado, Rajagopal International Journal of Energy Sector Management, 2017 | 65 | 2017 |
| Brand excellence: measuring the impact of advertising and brand personality on buying decisions Rajagopal Measuring Business Excellence 10 (3), 56-65, 2006 | 50 | 2006 |
| Brand portfolio management DA Aaker New York: The Free Press, 2004 | 36 | 2004 |
| Buyer–supplier relationship and operational dynamics Rajagopal, A Rajagopal Journal of the Operational Research Society 60 (3), 313-320, 2009 | 34 | 2009 |
| Team performance and control process in sales organizations Rajagopal, A Rajagopal Team Performance Management: An International Journal 14 (1/2), 70-85, 2008 | 31 | 2008 |
| Convergence of corporate social responsibility and business growth: an analytical framework AML Fernández, Rajagopal International Journal of Business Excellence 7 (6), 791-806, 2014 | 30 | 2014 |
| Impact of service co-creation on performance of firms: the mediating role of market oriented strategies R Verma, Rajagopal, PR Mercado International Journal of Services and Operations Management 15 (4), 449-466, 2013 | 29 | 2013 |
| Measuring brand performance through metrics application Rajagopal Measuring Business Excellence 12 (1), 29-38, 2008 | 29 | 2008 |
| Analysis of customer portfolio and relationship management models: bridging managerial dimensions Rajagopal, R Sanchez Journal of Business & Industrial Marketing, 2005 | 28 | 2005 |
| Conceptual perspectives on organizational performance and competitiveness of SMEs in Mexico C Atristain, Rajagopal Journal of Transnational Management 15 (4), 322-349, 2010 | 25 | 2010 |
| Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model P Reyes-Mercado, M Karthik, RK Mishra, Rajagopal International Journal of Business Innovation and Research 13 (3), 326-343, 2017 | 24 | 2017 |
| Trust and cross‐cultural dissimilarities in corporate environment Rajagopal, A Rajagopal Team Performance Management: An International Journal 12 (7/8), 237-252, 2006 | 24 | 2006 |
| Determinants of shopping behavior of urban consumers Rajagopal Journal of International Consumer Marketing 23 (2), 83-104, 2011 | 23 | 2011 |
| Branding paradigm for the bottom of the pyramid markets Rajagopal Measuring Business Excellence 13 (4), 58-68, 2009 | 20 | 2009 |
| Impact of radio advertisements on buying behaviour of urban commuters Rajagopal International Journal of Retail & Distribution Management 39 (7), 480-503, 2011 | 17 | 2011 |
| Leisure shopping behavior and recreational retailing: A symbiotic analysis of marketplace strategy and consumer response Rajagopal Journal of Hospitality & Leisure Marketing 15 (2), 5-31, 2007 | 17 | 2007 |
| Role of digital marketing in driving business performance in emerging markets: an analytical framework NPB Moctezuma, Rajagopal International Journal of Business Forecasting and Marketing Intelligence 2 …, 2016 | 15 | 2016 |
| Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal Palgrave Macmillan, New York ISBN 978-3-030-11910-2 DOI 10.1007/978-3-030 …, 2019 | 14* | 2019 |
| Conceptualizing service innovation architecture: A service-strategic framework R Verma, Rajagopal Journal of Transnational Management 18 (1), 3-22, 2013 | 14 | 2013 |
Pável Reyes-MercadoUniversidad Anáhuac MéxicoDirección de correo verificada de anahuac.mx
