| Principios de marketing ÁE Talaya Esic Editorial, 2008 | 758 | 2008 |
| Principios de marketing Á Esteban ESIC editorial, 2006 | 689 | 2006 |
| Promoción comercial: un enfoque integrado JE Bigné Esic Editorial, 2003 | 252 | 2003 |
| Attitudes toward mobile advertising among users versus non-users of the mobile Internet A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara Telematics and Informatics 32 (2), 355-366, 2015 | 182 | 2015 |
| Understanding the customer experience in the age of omni-channel shopping A Mosquera, CO Pascual, EJ Ayensa ICONO14 Revista científica de Comunicación y Tecnologías emergentes 15 (2), 5, 2017 | 179 | 2017 |
| The role of technology in an omnichannel physical store: Assessing the moderating effect of gender A Mosquera, C Olarte-Pascual, E Juaneda Ayensa, Y Sierra Murillo Spanish Journal of Marketing-ESIC 22 (1), 63-82, 2018 | 149 | 2018 |
| Manual de marketing MDG Sánchez Esic, 2008 | 121 | 2008 |
| The effects of the crisis on marketing innovation: An application for Spain N Medrano, C Olarte-Pascual Journal of business & industrial marketing 31 (3), 404-417, 2016 | 118 | 2016 |
| Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey A García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ... Tourism management perspectives 36, 100730, 2020 | 104 | 2020 |
| Assessing the acceptance of technological implants (the cyborg): Evidences and challenges J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual Computers in Human Behavior 70, 104-112, 2017 | 92 | 2017 |
| Key Factors for In‐Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials A Mosquera, E Juaneda-Ayensa, C Olarte-Pascual, J Pelegrín-Borondo Complexity 2018 (1), 1057356, 2018 | 85 | 2018 |
| The impact of marketing innovation on companies’ environmental orientation N Medrano, M Cornejo-Cañamares, C Olarte-Pascual Journal of Business & Industrial Marketing 35 (1), 1-12, 2020 | 75 | 2020 |
| Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance E Reinares-Lara, C Olarte-Pascual, J Pelegrín-Borondo Computers in Human Behavior 85, 43-53, 2018 | 67 | 2018 |
| Emotions, price and quality expectations in hotel services J Pelegrin-Borondo, M Arias-Oliva, C Olarte-Pascual Journal of Vacation Marketing 23 (4), 322-338, 2017 | 64 | 2017 |
| Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey A García-Milon, C Olarte-Pascual, E Juaneda-Ayensa Tourism Management 87, 104361, 2021 | 63 | 2021 |
| Consumer behavior in shopping streets: the importance of the salesperson's professional personal attention N Medrano, C Olarte-Pascual, J Pelegrín-Borondo, Y Sierra-Murillo Frontiers in psychology 7, 125, 2016 | 62 | 2016 |
| Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra Frontiers in Psychology 7, 132, 2016 | 55 | 2016 |
| Key image attributes to elicit likes and comments on Instagram ME Aramendia-Muneta, C Olarte-Pascual, A Ollo-López Journal of Promotion Management 27 (1), 50-76, 2021 | 52 | 2021 |
| From wearable to insideable: Is ethical judgment key to the acceptance of human capacity-enhancing intelligent technologies? OP Cristina, PB Jorge, RL Eva, AO Mario Computers in Human Behavior 114, 106559, 2021 | 46 | 2021 |
| An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector N Medrano, C Olarte-Pascual Contemporary economics 10 (3), 205-216, 2016 | 46 | 2016 |
![Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]](/scholar/images/cleardot.gif)
Eva Reinares-Lara [ORCID: 0000-000...Universidad Rey CarlosVerified email at urjc.es![Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]](https://scholar.googleusercontent.com/citations?view_op=small_photo&user=L4p_QqkAAAAJ&citpid=2)
