| What drives customer satisfaction, loyalty, and happiness in fast-food restaurants in China? Perceived price, service quality, food quality, physical environment quality, and … Y Zhong, HC Moon Foods 9 (4), 460, 2020 | 389 | 2020 |
| Influence of role stress on industrial salespeople's work outcomes in the United States, Japan and Korea AJ Dubinsky, RE Michaels, M Kotabe, CU Lim, HC Moon Journal of International Business Studies 23, 77-99, 1992 | 186 | 1992 |
| Investigating consumer attitude and intention towards online food purchasing in an emerging economy: An extended TAM approach TTH Nguyen, N Nguyen, TBL Nguyen, TTH Phan, LP Bui, HC Moon Foods 8 (11), 576, 2019 | 185 | 2019 |
| Service transformation under industry 4.0: Investigating acceptance of facial recognition payment through an extended technology acceptance model Y Zhong, S Oh, HC Moon Technology in Society 64, 101515, 2021 | 141 | 2021 |
| What can drive consumers’ dining-out behavior in China and Korea during the COVID-19 pandemic? Y Zhong, S Oh, HC Moon Sustainability 13 (4), 1724, 2021 | 61 | 2021 |
| The trade and income effects of RCEP: implications for China and Korea Q Li, HC Moon Journal of Korea Trade 22 (3), 306-318, 2018 | 37 | 2018 |
| Investigating customer behavior of using contactless payment in China: A comparative study of facial recognition payment and mobile QR-code payment Y Zhong, HC Moon Sustainability 14 (12), 7150, 2022 | 35 | 2022 |
| Contingency management and supply chain performance in Korea: A covid-19 pandemic approach S Oh, HC Moon, Y Zhong Sustainability 12 (23), 9823, 2020 | 32 | 2020 |
| Maritime risk in seaport operation: A cross-country empirical analysis with theoretical foundations HS Cho, JS Lee, HC Moon The Asian Journal of Shipping and Logistics 34 (3), 240-247, 2018 | 29 | 2018 |
| Investigating the impact of industry 4.0 technology through a TOE-based innovation model Y Zhong, HC Moon Systems 11 (6), 277, 2023 | 15 | 2023 |
| What drives SMEs to adopt smart technologies in Korea? Focusing on technological factors JE Chung, SG Oh, HC Moon Technology in Society 71, 102109, 2022 | 14 | 2022 |
| Nexus among foreign remittances and economic growth indicators in south Asian countries: an empirical analysis M Imran, Y Zhong, HC Moon, Y Zhong, HC Moon Korea International Trade Research Institute 17 (1), 263-275, 2021 | 11 | 2021 |
| Alternative to oil and gas: review of economic benefits and potential of wind power in Pakistan X Hu, M Imran, M Wu, HC Moon, X Liu Mathematical Problems in Engineering 2020, 1-16, 2020 | 10 | 2020 |
| An Introductory Study on the Draft Hague Rules on Business and Human Rights Arbitration KH Ahn, HC Moon J. Arb. Stud. 29, 3, 2019 | 9 | 2019 |
| Issues in the International Standards of Electronic Documents for Global e-Trade HC Moon, SR Shim, DY Kim International Journal on Social Science, Economics and Art 1 (2), 164-168, 2011 | 9 | 2011 |
| Exploring the intention of FTA utilization by exporting SMEs: evidence from South Korea JH Song, HC Moon Journal of International Logistics and Trade 17 (1), 1-11, 2019 | 8 | 2019 |
| The influence of KS certification system on export performance of small and medium-sized enterprises JH Lee, JE Chung, HC Moon, SB Lim International Commerce and Information Review 18 (4), 311-332, 2016 | 8 | 2016 |
| An empirical study on the smart technology acceptance and global supply chain innovation in Korean small and medium trading companies-focusing on the key technologies of 4th … JE Chung, HC Moon Korea Trade Review 44 (4), 169-188, 2019 | 7 | 2019 |
| Koreaʼs Manufacturing Innovation 3.0 Initiative HC MOON, JE CHUNG, SB CHOI Journal of Information and Management 38 (1), 26-34, 2018 | 6 | 2018 |
| A Study on the Factors for Service Utilization of Trade Support Organizations and its Performance in Korean Small and Medium Sized Exporting Firms MR Bae, HC Moon, KY Hwang Journal of Korea Trade 37 (5), 347-368, 2012 | 6 | 2012 |
