| Dont confuse reputation with brand R Ettenson, J Knowles MIT Sloan Management Review 49 (2), 19, 2008 | 185 | 2008 |
| Growth opportunities for brands during the COVID-19 crisis J Knowles, R Ettenson, P Lynch, J Dollens MIT Sloan Management Review 61 (4), 2-6, 2020 | 156 | 2020 |
| Rethinking the 4 P's R Ettenson, E Conrado, J Knowles Harvard business review 91 (1), 26-27, 2013 | 120 | 2013 |
| Merging the brands and branding the merger JKR Ettenson MIT Sloan management review 47 (4), 39, 2006 | 120 | 2006 |
| How to define your brand and determine its value D Haigh, J Knowles Marketing Management 13 (3), 22-28, 2004 | 80 | 2004 |
| Brand valuation: what it means and why it matters D Haigh, J Knowles INTELLECTUAL ASSET MANAGEMENT., 18-21, 2004 | 44 | 2004 |
| Value-based brand measurement and management J Knowles Interactive Marketing 5, 40-50, 2003 | 37 | 2003 |
| The role of brands in business J Knowles Brands: Visions and values, 21-90, 2001 | 35 | 2001 |
| Varying Perspectives on Brand Equity-You say tomayto and I say tomahto. J Knowles Marketing management 17 (4), 20, 2008 | 30 | 2008 |
| Selling solutions isn’t enough H Grove, K Sellers, R Ettenson, J Knowles MIT Sloan Management Review 60 (1), 55-59, 2018 | 24 | 2018 |
| What is the purpose of your purpose? Your why may not be what you think it is J Knowles, BT Hunsaker, H Grove, A James Harvard Business Review 100 (3-4), 36-43, 2022 | 22 | 2022 |
| In search of a reliable measure of brand equity J Knowles, W Olins Marketing by the Dashboard Light 2005, 113-122, 2005 | 20 | 2005 |
| Orientation and marketing metrics J Knowles, T Ambler Maclaran, P. et alli. Ed.: The Sage Handbook of Marketing Theory. Los …, 2009 | 15 | 2009 |
| Value implications of corporate branding in mergers N Mizik, J Knowles, I Dinner Social Science Research Network Working Papers, 2011 | 14 | 2011 |
| What's in a Brand? How to define your brand and determine its value D Haigh, J Knowles Marketing management 13 (3), 22-28, 2004 | 14 | 2004 |
| The essence of strategy is now how to change BT Hunsaker, J Knowles MIT Sloan Management Review, 2020 | 12 | 2020 |
| Why fusing company identities can add value J Knowles, I Dinner, N Mizik Harvard Business Review 26, 2011 | 12 | 2011 |
| Model 4P wymaga rewizji R Ettenson, E Conrado, J Knowles Harvard Business Review Polska, 26, 2013 | 11 | 2013 |
| Marketing Management J Knowles Varying Perspectives on Brand Equity 17 (4), 20-26, 2008 | 11 | 2008 |
| Don’t waste time with brand valuation D Haigh, J Knowles Marketing NPV 5, 2004, 2004 | 9 | 2004 |
