| Virtual reality in digital marketing: research agenda based on bibliometric reflection HO Zaki, D Fernandez, O Dastane, A Aman, S Sanusi Marketing Intelligence & Planning 41 (4), 505-524, 2023 | 31 | 2023 |
| Interlinkages between service quality, customer satisfaction and customer loyalty in Malaysia: A case study of Armed Forces Medical Organizations A Ismail, HO Zaki, IR Rose Geografia 12 (7), 2016 | 23 | 2016 |
| The Influence of Time Availability, Happiness, and Weariness on Consumers' Impulse Buying Tendency amidst Covid-19 Partial Lockdown in Malaysia. HO Zaki, SN Ab Hamid Jurnal Pengurusan 62, 2021 | 19 | 2021 |
| The role of organisational commitment, leadership style, strategic human resources practices and job satisfaction towards sustainable tourism industry: comparative study in the … ZA Zarim, O Mohamad, MS Rahman, HO Zaki, RP Sergio, DJ Haladay Leadership, Innovation and Entrepreneurship as Driving Forces of the Global …, 2017 | 17 | 2017 |
| Robotic process automation: bibliometric reflection and future opportunities D Fernandez, O Dastane, H Omar Zaki, A Aman European Journal of Innovation Management 27 (2), 692-712, 2024 | 14 | 2024 |
| Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand. HO Zaki, Y Kamarulzaman, M Mohtar Jurnal Pengurusan 63, 2021 | 11 | 2021 |
| Determining factors related to artificial intelligence (AI) adoption among Malaysia's small and medium-sized businesses S Lada, B Chekima, MRA Karim, NF Fabeil, MS Ayub, SM Amirul, R Ansar, ... Journal of Open Innovation: Technology, Market, and Complexity 9 (4), 100144, 2023 | 7 | 2023 |
| Ethics and integrity in building employee’s perceptions’ ZA Zarim, HO Zaki Management Studies 4 (3), 131-137, 2016 | 6 | 2016 |
| Motivation Factors: Impact on Sales Commission Plan Employees in a Telecommunication Company in Malaysia ZA Zarim, HO Zaki, NLM Maridz Management 4 (4), 139-148, 2016 | 5 | 2016 |
| DOES NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’BRAND ATTITUDE? HO Zaki, Y Kamarulzaman, M Mohtar International Journal of Management Studies 26 (2), 1-20, 2019 | 4 | 2019 |
| Students’ satisfaction and intention to continue online learning during the Covid-19 pandemic SN Ab Hamid, HO Zaki, ZC Senik Geografia, Malaysian Journal of Society and Space 8 (3), 138-152, 2022 | 3 | 2022 |
| Key Success Factors for Malaysian SMEs Companies’ Entrepreneurial Leader ZA Zarim, HO Zaki International Journal of Engineering Technologies and Management Research 2 …, 2015 | 3 | 2015 |
| Creating a Sense of Belonging for Gen Y at the Workplace ZA Zarim, HO Zaki International Journal for Innovation Education and Research 3 (5), 39-45, 2015 | 3 | 2015 |
| Refining employee’s customer service performance through an inter-organizational climate study: A way forward Z Zarim, H Zaki International Journal of Liberal Arts and Social Science,(2) 5, 169-175, 2014 | 3 | 2014 |
| Humour advertising: A review and a bibliometrics citation analysis HO Zaki, Y Kamarulzaman, M Mohtar Geografia 16 (2), 2020 | 2 | 2020 |
| Automation in digital marketing HO Zaki, D Fernandez Digital Natives as a Disruptive Force in Asian Businesses and Societies, 241-251, 2023 | 1 | 2023 |
| The Influence of Social Media on Gen Alpha's Purchasing Decisions HO Zaki, NA Jamaludin, AW Ghazali Digital Natives as a Disruptive Force in Asian Businesses and Societies, 110-119, 2023 | 1 | 2023 |
| Does Happiness Really Matter? Exploring Employee Wellbeing Recent Research Trends: A Bibliometric Analysis using R ER Johar, N Rosli, HO Zaki, D Fernandez, MF Fernandez International Journal of Academic Research in Business and Social Sciences …, 2023 | 1 | 2023 |
| Motivation to Grow Women Entrepreneurs' Home-Based Businesses I Sufian, D Fernandez, HO Zaki, N Rosli, ER Johar, NA Jamaludin Malaysian Journal of Social Sciences and Humanities (MJSSH) 7 (8), e001650 …, 2022 | 1 | 2022 |
| The Approach of Sport-Based Social Entrepreneurship Contributing to Social Sustainability: A Conceptual Framework NA Jamaludin, HHM Zaki, D Fernandez International Journal of Academic Research in Business and Social Sciences …, 2022 | 1 | 2022 |
Dahlia FernandezSenior Lecturer, Universiti Kebangsaan Malaysia (UKM)Verified email at ukm.edu.my
