| Facebook versus television: advertising value perceptions among females K Logan, LF Bright, H Gangadharbatla Journal of Research in Interactive Marketing, 2012 | 421 | 2012 |
| Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands LF Bright, K Logan Internet Research 28 (5), 1213-1227, 2018 | 168 | 2018 |
| Why isn't everyone doing it? A comparison of antecedents to following brands on Twitter and Facebook K Logan Journal of Interactive Advertising 14 (2), 60-72, 2014 | 113 | 2014 |
| And now a word from our sponsor: do consumers perceive advertising on traditional television and online streaming video differently? K Logan Journal of Marketing Communications 19 (4), 258-276, 2013 | 95 | 2013 |
| “Unfriend me, please!”: Social media fatigue and the theory of rational choice K Logan, LF Bright, SL Grau Journal of Marketing Theory and Practice 26 (4), 357-367, 2018 | 82 | 2018 |
| Social Media and news gathering: tapping into the millennial mindset H Gangadharbatla, LF Bright, K Logan Tarleton State University, 2014 | 73 | 2014 |
| Attitudes towards in-app advertising: a uses and gratifications perspective K Logan International Journal of Mobile Communications 15 (1), 26-48, 2017 | 64 | 2017 |
| Hulu. com or NBC? Streaming video versus traditional TV: A study of an industry in its infancy K Logan Journal of advertising research 51 (1), 276-287, 2011 | 53 | 2011 |
| Understanding consumer perceptions of advertising: A theoretical framework of attitude and confidence T Daugherty, K Logan, SC Chu, SC Huang American academy of advertising. conference. Proceedings (Online), 308, 2008 | 52 | 2008 |
| “Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers LF Bright, H Sally Lim, K Logan Psychology & Marketing, 2021 | 42 | 2021 |
| Advertising history J Richards, T Daugherty, K Logan Encyclopedia of Journalism, 1-15, 2009 | 27 | 2009 |
| Social media fatigue and privacy: An exploration of antecedents to consumers’ concerns regarding the security of their personal information on social media platforms LF Bright, K Logan, HS Lim Journal of Interactive Advertising 22 (2), 125-140, 2022 | 15 | 2022 |
| Have perceptions of internet advertising value changed over time? K Logan American Academy of Advertising. Conference. Proceedings (Online), 18, 2016 | 6 | 2016 |
| How uses and gratifications of smartphone apps affect attitudes toward in-app advertising K Logan American Academy of Advertising. Conference. Proceedings (Online), 168, 2015 | 6 | 2015 |
| FOLLOW THE LEADER: PREDICTORS OF YOUNG ADULTS'INTENTIONS TO FOLLOW BRANDS ON FACEBOOK K Logan American Academy of Advertising. Conference. Proceedings (Online), 106, 2013 | 6 | 2013 |
| Deal me in! Assessing consumer response to daily-deal sites K Logan, L Bright International Journal of Internet Marketing and Advertising 8 (3), 161-180, 2014 | 5 | 2014 |
| Let's Make a Deal: The Exchange Value of Advertising. K Logan International Journal of Integrated Marketing Communications 5 (1), 2013 | 3 | 2013 |
| Exploring the privacy paradox among social media users in the United States K Logan, LF Bright, H Gangadharbatla Journal of Data Protection & Privacy 4 (3), 303-321, 2021 | 2 | 2021 |
| The medium may determine who listens to the message: a proposed criterion for comparison of media KI Logan The University of Texas, 2009 | 2 | 2009 |
| Special Topics Session: So Long Don Draper? Account Planning, Big Data, and the Implications Inside and Outside of the Advertising Classroom SL Grau, L Bright, K Logan, C Wilson, K Keith American Academy of Advertising. Conference. Proceedings (Online), 38, 2014 | 1 | 2014 |
Laura F. Bright, Ph.D.Associate Director & Associate Professor, UT AustinVerified email at brightwoman.com
