| Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product J Teck Weng, E Cyril de Run Asia Pacific Journal of Marketing and Logistics 25 (1), 70-101, 2013 | 198 | 2013 |
| Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix WM Lim, TW Jee, EC De Run Journal of Strategic Marketing 28 (3), 225-245, 2020 | 86 | 2020 |
| The perception of discount sales promotions–A utilitarian and hedonic perspective TW Jee Journal of Retailing and Consumer Services 63, 102745, 2021 | 41 | 2021 |
| Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams WM Lim, TW Jee, KS Loh, EGCF Chai Journal of Hospitality Marketing & Management 29 (2), 182-201, 2020 | 20 | 2020 |
| COMMUNITY BASED TOURISM RE-VISIT INTENTION: TOURISTS'PERSPECTIVE TW Jee, HB Ting, MA Alim International Journal of Business and Society 20 (2), 585-604, 2019 | 19 | 2019 |
| Disposition and repurchase intention: a preliminary study of the how and why JT Weng, H Ting, EC de Run, S Tan Procedia-Social and Behavioral Sciences 224, 332-338, 2016 | 16 | 2016 |
| To explain and to predict: analysis of opportunity recognition on the relationship between personal factors, environmental factors and entrepreneurs' performance MA Alim, KL Tan, TW Jee, BH Voon, MJ Hossain, MU Mia Asia-Pacific Journal of Business Administration 15 (5), 772-794, 2023 | 13 | 2023 |
| TOURISM DEVELOPMENT THROUGH COMMUNITIES'SUPPORT: RURAL COMMUNITIES'PERSPECTIVE MA Alim, TW Jee, ML Voon, KS Ngui, J Kasuma Geo Journal of Tourism and Geosites 39, 1473-1482, 2021 | 13 | 2021 |
| The influence of personal values on sales promotion techniques for convenience products JT Weng, EC De Run Segi review 3 (2), 16-24, 2010 | 13 | 2010 |
| Virtual reality in tourism: adoption scepticism and resistance TH Cham, GWH Tan, ECX Aw, KB Ooi, TW Jee, CK Pek Tourism Review, 2023 | 11 | 2023 |
| Attitude towards advertising among young adults: A comparative study by ethnicity H Ting, EC de Run, TW Jee International Journal of Business and Society 16 (3), 2015 | 11 | 2015 |
| Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations ECX Aw, LY Leong, JJ Hew, NP Rana, TM Tan, TW Jee International Journal of Bank Marketing 42 (1), 133-151, 2024 | 10 | 2024 |
| Homestay service experience for tourist satisfaction and sustainability Amidst Covid-19 challenges BH Voon, TW Jee, C Joseph, MI Hamzah, PM Jussem, AK Teo International Journal of Business and Society 23 (2), 1127-1146, 2022 | 10 | 2022 |
| Negative political advertising: It's impact on voters E De Run, JT Weng, WM Lau Asian journal of business research 3 (1), 2013 | 10 | 2013 |
| TESTING REAL WORLD ADVERTISEMENTS LANGUAGE CUES IMPACT ON DOMINANT AND NON-DOMINANT ETHNIC GROUPS: COMPARING MALAYS AND INDIANS IN MALAYSIA. EC de Run, E Manickam, TW Jee International Journal of Business & Society 11 (2), 2010 | 10 | 2010 |
| Consumers’ Actual Purchase Behaviour towards Green Products in Bangladesh MS Rahman, MA Ara, MA Alim, TW Jee, RTH Lim Malaysian Journal of Consumer and Family Economics 25, 92-120, 2020 | 7 | 2020 |
| Metrosexual Identity: Perception Of Malaysian Male Consumers Towards Cosmetic And Skincare Product WM Lau, EC de Run, TW Jee Journal of Borneo-Kalimantan 3 (1), 2017 | 7 | 2017 |
| Beliefs towards sales promotion technique: the perspective of Malaysia emerging market TW Jee, ECD Run, MC Lo International Journal of Modelling in Operations Management 6 (1-2), 112-139, 2016 | 6 | 2016 |
| Impact of sales promotion on customer intention to purchase high involvement product TW Jee International Journal of Service Management and Sustainability (IJSMS) 3 (2 …, 2018 | 5 | 2018 |
| Sales promotion preferences: techniques by product type EC DeRun, TW Jee 3rd International Borneo Business Conference, Universiti Malaysia Sabah (UMS …, 2008 | 5 | 2008 |
Ernest Cyril de RunProfessor, Universiti Malaysia SarawakVerified email at feb.unimas.my
