| The effects of positive and negative mood on cognition and motivation in multimedia learning environment TW Liew, SM Tan Journal of Educational Technology & Society 19 (2), 104-115, 2016 | 88 | 2016 |
| The effects of peer-like and expert-like pedagogical agents on learners' agent perceptions, task-related attitudes, and learning achievement TW Liew, SM Tan, C Jayothisa Journal of Educational Technology & Society 16 (4), 275-286, 2013 | 82 | 2013 |
| Designing embodied virtual agents as product specialists in a multi-product category E-commerce: The roles of source credibility and social presence SM Tan, TW Liew International Journal of Human–Computer Interaction 36 (12), 1136-1149, 2020 | 72 | 2020 |
| Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website TW Liew, SM Tan, H Ismail Human-centric Computing and Information Sciences 7, 1-21, 2017 | 71 | 2017 |
| Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store TW Liew, SM Tan Telematics and Informatics 35 (1), 122-135, 2018 | 52 | 2018 |
| The effects of a pedagogical agent’s smiling expression on the learner’s emotions and motivation in a virtual learning environment TW Liew, NAM Zin, N Sahari, SM Tan The International Review of Research in Open and Distributed Learning 17 (5), 2016 | 49 | 2016 |
| Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning? TW Liew, SM Tan, TM Tan, SN Kew Information and Learning Sciences 121 (3/4), 117-135, 2020 | 45 | 2020 |
| Consumer-based brand equity in the service shop TM Tan, TW Liew, LSS William, OBF Michelle, SM Tan International Journal of Marketing Studies 4 (4), 60, 2012 | 38 | 2012 |
| Virtual agents with personality: Adaptation of learner-agent personality in a virtual learning environment TW Liew, SM Tan 2016 Eleventh International Conference on Digital Information Management …, 2016 | 35 | 2016 |
| Social cues and implications for designing expert and competent artificial agents: A systematic review TW Liew, SM Tan Telematics and Informatics 65, 101721, 2021 | 32 | 2021 |
| Motivational virtual agent in e-learning: The roles of regulatory focus and message framing SM Tan, TW Liew, CL Gan Information and Learning Sciences 121 (1/2), 37-51, 2020 | 20 | 2020 |
| Multi-chatbot or single-chatbot? The effects of m-commerce chatbot interface on source credibility, social presence, trust, and purchase intention SM Tan, TW Liew Human Behavior and Emerging Technologies 2022, 2022 | 18 | 2022 |
| The effects of designing conversational commerce chatbots with expertise cues TW Liew, SM Tan, J Tee, GGG Goh 2021 14th International conference on human system interaction (HSI), 1-6, 2021 | 16 | 2021 |
| Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environment TW Liew, WM Pang, MC Leow, SM Tan Smart Learning Environments 9 (1), 5, 2022 | 14 | 2022 |
| The Effects of learners' differences on variable manipulation behaviors in simulation-based learning TW Liew, SM Tan, R Seydali Journal of Educational Technology Systems 43 (1), 13-34, 2014 | 11 | 2014 |
| I am Alexa, your virtual tutor!: The effects of Amazon Alexa’s text-to-speech voice enthusiasm in a multimedia learning environment TW Liew, SM Tan, WM Pang, MTI Khan, SN Kew Education and information technologies 28 (2), 1455-1489, 2023 | 8 | 2023 |
| Can an angry pedagogical agent enhance mental effort and learning performance in a multimedia learning environment? TW Liew, SM Tan, SN Kew Information and Learning Sciences 123 (9/10), 555-576, 2022 | 8 | 2022 |
| Does Gender Contribute Moderating Effect in Brand Equity Model? TM Tan, SM Tan, W Lee, MBF Ong, TW Liew International Journal of Research in Management 3 (2), 1-15, 2012 | 6 | 2012 |
| Interacting with motivational virtual agent: The effects of message framing and regulatory fit in an e-learning environment TW Liew, SM Tan, CL Gan 2018 Thirteenth International Conference on Digital Information Management …, 2018 | 5 | 2018 |
| Colors and learner’s gender evoke different emotional and cognitive effects in multimedia learning TW Liew, SM Tan, CL Gan, WM Pang Human Behavior and Emerging Technologies 2022, 2022 | 4 | 2022 |
