| Exploring evolving trends of gender representation in digital advertising in Egypt DG Abboud Journal of Architecture, Art, and Human Science 21, 594-610, 2020 | 5 | 2020 |
| Radio Ads as a Strategic Offline Approach for Building Brand Awareness. M Ibrahim, R Nakhil, D Abboud Journal of Design Sciences and Applied Arts 1 (2), 228-239, 2020 | 3 | 2020 |
| Using Online Visual Merchandising to Enhance Web Usability (A study on E-government websites in Egypt) A El-Gammal, T Abdellatif, D Abboud Journal of Design Sciences and Applied Arts 3 (1), 90-96, 2022 | 2 | 2022 |
| The role of advertising design in nation branding (With applying to India branding campaign in 2002) T Abdellatif, D Abboud, S Mohammed Mamdouh Abd El Azim مجلة العمارة والفنون والعلوم الانسانية, 2019 | 2 | 2019 |
| Globalization and localization in contemporary advertising with special reference to Egypt DG Abboud Manchester Metropolitan University, 2007 | 2 | 2007 |
| Graphic Design Trends in Packaging Design for Generation Z MMSM Hassanin, NYE Eladawy, D Abboud مجلة العمارة و الفنون و العلوم الإنسانية, 2023 | 1 | 2023 |
| The effect of creating curiosity theory (information gap) in teaser advertising campaigns on recipient behavior D Abboud, NE Gamal Eddin, A Abdelazziz Journal of Architecture Arts and Humanities 7 (34), 238-252, 2022 | 1 | 2022 |
| Factors driving higher engagement rates of digital video advertising D Abboud مجلة العمارة و الفنون و العلوم الإنسانية 6 (28), 620-631, 2021 | 1 | 2021 |
| Advertising and family relations in the light of sociology theories RE Amin, S Abou Donia, D Abboud مجلة العمارة و الفنون و العلوم الإنسانية 5 (24), 236-253, 2020 | 1 | 2020 |
| Fostering Value Co-creation as a Determinant for Customers’ Satisfaction in the Corporate Identity D Abboud, N Aladawy, MG Moawad International Design Journal, 2020 | 1 | 2020 |
| A CONCEPTUAL FRAMEWORK FOR THE SCAFFOLDED MIND AND ITS INFLUENCE ON ENHANCING MULTISENSORYEXPERIENCE IN CORPORATE IDENTITY MGK MOAWAD, NY EL-ADAWY, D ABBOUD International Journal of Humanities and Language Research 1 (1), 1-15, 2018 | 1 | 2018 |
| تأثير نظرية خلق الفضول (الفجوة المعرفية) فى الحملات الإعلانية التشويقية على سلوک المتلقى المصرى, عبود, دينا جمال عبود, عزت, نسرين عزت جمال الدين مجلة العمارة والفنون والعلوم الإنسانية 7 (34), 238-252, 2022 | | 2022 |
| Comedy Treatment in TV Storytelling Commercials S Lotfy, D Abboud, M Kamal Journal of Design Sciences and Applied Arts 3 (2), 2022 | | 2022 |
| Implementing dynamic branding categories for designing cultural brands logo H ElBedewy, G ElRify, D Abboud Journal of Heritage and Design 1 (6), 315-326, 2021 | | 2021 |
| Enhancing Mobile Advertising Performance Using New Creative Formats of Digital Video Advertising D G Abboud مجلة العمارة والفنون والعلوم الإنسانية, 2021 | | 2021 |
| Designing Cultural Brands between Standard and Dynamic Logo Design H Elbedew, G Elrifi, D Abboud مجلة التراث والتصميم - المجلد االول - العدد السادس Journal of Heritage and …, 2021 | | 2021 |
| Applying Dynamic Branding:Tate Gallery Rebranding Comparative Case Study H Elbedew, G Elrifi, D Abboud The Arab Association of Civilization and Islamic Arts, 2021 | | 2021 |
| Mechanisms of shaping the behavior of the recipient of the advertising message through stimulating subconscious RE Amin, S Abou Donia, D Abboud مجلة العمارة و الفنون و العلوم الإنسانية 6 (25), 234-254, 2021 | | 2021 |
| Impact of surprise strategy on digital advertising avoidance M Younis, D Abboud, R Farouk مجلة العمارة و الفنون و العلوم الإنسانية 5 (23), 620-629, 2020 | | 2020 |
| Implications of Adopting Semiological Approach on Iconic Representation in Website Design DG Abboud Journal of Architecture, Arts and Humanistic Science 5 (22), 2020 | | 2020 |
