| Handbook of qualitative research methods in marketing RW Belk Edward Elgar Publishing, 2007 | 653 | 2007 |
| Consumers’ protection of online privacy and identity GR Milne, AJ Rohm, S Bahl Journal of Consumer Affairs 38 (2), 217-232, 2004 | 434 | 2004 |
| Skin Lightening and Beauty in Four Asian Cultures SB Eric P.H. Li, Hyun Jeong Min, Russell W. Belk, and Junko Kimura Advances in Consumer Research 35, 444-449, 2008 | 409 | 2008 |
| Mindfulness: Its transformative potential for consumer, societal, and environmental well-being S Bahl, GR Milne, SM Ross, DG Mick, SA Grier, SK Chugani, SS Chan, ... Journal of Public Policy & Marketing 35 (2), 198-210, 2016 | 291 | 2016 |
| Talking to ourselves: A dialogical exploration of consumption experiences S Bahl, GR Milne Journal of Consumer Research 37 (1), 176-195, 2010 | 148 | 2010 |
| Mindfulness: A long-term solution for mindless eating by college students S Bahl, GR Milne, SM Ross, K Chan Journal of public policy & marketing 32 (2), 173-184, 2013 | 106 | 2013 |
| Toward a framework for assessing covert marketing practices GR Milne, S Bahl, A Rohm Journal of Public Policy & Marketing 27 (1), 57-62, 2008 | 95 | 2008 |
| Mixed methods in interpretive research: an application to the study of the self concept S Bahl, GR Milne Handbook of qualitative research methods in marketing, 2006 | 94 | 2006 |
| The Routledge companion to identity and consumption AA Ruvio, R Belk Routledge, 2013 | 82 | 2013 |
| Are there differences between consumers’ and marketers’ privacy expectations? A segment-and technology-level analysis GR Milne, S Bahl Journal of Public Policy & Marketing 29 (1), 138-149, 2010 | 80 | 2010 |
| Smart phone addiction and mindfulness: an intergenerational comparison K Kim, GR Milne, S Bahl International Journal of Pharmaceutical and Healthcare Marketing 12 (1), 25-43, 2018 | 77 | 2018 |
| Transforming consumer health DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ... Journal of Public Policy & Marketing 30 (1), 14-22, 2011 | 76 | 2011 |
| Getting lost ‘Into the Wild’: understanding consumers’ movie enjoyment through a narrative transportation approach W Batat, M Wohlfeil Advances in Consumer Research 36, 372-377, 2009 | 71 | 2009 |
| If it's legal, is it acceptable? GR Milne, A Rohm, S Bahl Journal of Advertising 38 (4), 107-122, 2009 | 63 | 2009 |
| Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO) SS Chan, M Van Solt, RE Cruz, M Philp, S Bahl, N Serin, NB Amaral, ... Journal of Consumer Affairs 56 (3), 1312-1331, 2022 | 40 | 2022 |
| The dialogical consumer self S Bahl RUVIO, A. A; BELK, RW (Ed) The Routledge companion to identity and …, 2013 | 10 | 2013 |
| Paradoxes of teaching mindfulness in business S Bahl Practitioner's Guide to Ethics and Mindfulness-Based Interventions, 345-371, 2017 | 9 | 2017 |
| Navigating inconsistent consumption preferences at multiple levels of the dialogical self S Bahl Handbook of dialogical self theory, 470-487, 2012 | 4 | 2012 |
| Multiple selves and the meanings they give to consumptions S Bahl University of Massachusetts Amherst, 2005 | 4 | 2005 |
| An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction S Bahl, GR Milne, K Swani Journal of Consumer Affairs 57 (2), 821-847, 2023 | 2 | 2023 |
