| Value co-creation and customer citizenship behavior I Assiouras, G Skourtis, A Giannopoulos, D Buhalis, M Koniordos Annals of Tourism Research 78 (https://doi.org/10.1016/j.annals.2019.10), 2019 | 284 | 2019 |
| The impact of brand authenticity on brand attachment in the food industry I Assiouras, G Liapati, G Kouletsis, M Koniordos British Food Journal 117 (2), 538-552, 2015 | 116 | 2015 |
| The impact of corporate social responsibility in food industry in product‐harm crises I Assiouras, O Ozgen, G Skourtis British Food Journal, 2013 | 104 | 2013 |
| Segmenting East Asian tourists to Greece by travel motivation I Assiouras, G Skourtis, M Koniordos, AA Giannopoulos Asia Pacific Journal of Tourism Research 20 (12), 1389-1410, 2015 | 71 | 2015 |
| The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing G Liapati, I Assiouras, JM Decaudin Journal of Global Fashion Marketing 6 (4), 251-264, 2015 | 49 | 2015 |
| Matching tourism type and destination image perceptions in a country context S Kladou, A A. Giannopoulos, I Assiouras Journal of Place Management and Development 7 (2), 141-152, 2014 | 34 | 2014 |
| Does the co‐creation of service recovery create value for customers? The underlying mechanism of motivation and the role of operant resources G Skourtis, JM Décaudin, I Assiouras, E Karaosmanoglu European Management Review 16 (4), 997-1013, 2019 | 32 | 2019 |
| Testing the relationship between value co-creation, perceived justice and guests’ enjoyment I Assiouras, G Skourtis, A Giannopoulos, D Buhalis, E Karaosmanoglu Current Issues in Tourism 26 (4), 587-602, 2023 | 22 | 2023 |
| Social media and destination branding: how mediterranean tourism destinations use facebook E Chernysheva, G Skourtis, I Assiouras, M Koniordos Academy of marketing conference, Liverpool, UK, 5-7, 2011 | 17 | 2011 |
| Investigating the importance of sports facilities & staff for football fans P Athanasopoulou, G Skourtis, G Zafeiropoulou, G Siomkos, I Assiouras African Journal of Hospitality, Tourism and Leisure 2 (1), 1-7, 2012 | 16 | 2012 |
| The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises I Assiouras, O Ozgen, G Skourtis AMA Winter Marketing Educators’ Conference, 2011 | 16 | 2011 |
| Consumer perceptions of corporate social responsibility in the Greek mobile telecommunication industry I Assiouras, G Siomkos, G Skourtis, M Koniordos International Journal of Management Cases 13 (3), 210-216, 2011 | 16 | 2011 |
| The impacts of negative problem orientation on perceived risk and travel intention in the context of COVID-19: a PLS-SEM approach Ü Şengel, G Genç, M Işkın, M Çevrimkaya, I Assiouras, B Zengin, ... Journal of Tourism Futures, 2022 | 11 | 2022 |
| THE IMPACT OF BRAND CRISES ON CONSUMER REACTIONS: THE ROLE OF CORPORATE ABILITY AND CORPORATE SOCIAL RESPONSIBILITY I Assiouras AMA Winter Educators' Conference Proceedings, p145-153, 2012 | 8 | 2012 |
| Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery I Assiouras, N Vallström, G Skourtis, D Buhalis Annals of Tourism Research 97, 103501, 2022 | 7 | 2022 |
| The transformation of post pandemic hybrid teaching and learning through experiences of remote digital learning in French business schools C Sarah, I Assiouras Innovations in Education and Teaching International, 2022 | 6* | 2022 |
| Building brand love through co-creation G Liapati, G Skourtis, I Assiouras, NG Paparoidamis Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 5 | 2016 |
| Exploring how interaction leads to value co-creation, value co-destruction, and value no-creation during service mega-disruptions I Assiouras, N Vallström, G Skourtis, D Buhalis Current Issues in Tourism, 1-18, 2023 | 3 | 2023 |
| FAIR TRADE TOURISM: THE CASE OF SOUTH AFRICA. A VATIKIOTIS, A KALAMARA, G SKOURTIS, I ASSIOURAS, ... International Journal of Management Cases 13 (3), 2011 | 3 | 2011 |
| Push Travel Motivations of Japanese and Chinese Travellers to Greece G Skourtis, D Andreou, M Koniordos, I Assiouras Spetses, Greece: School of Management and Economy, Department of Tourism …, 2010 | 2 | 2010 |
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