| Webroomers versus showroomers: are they the same? NV Fernández, MJS Pérez, R Vázquez-Casielles Journal of Business Research 92, 300-320, 2018 | 129 | 2018 |
| Is showrooming really so terrible? Start understanding showroomers N Viejo-Fernández, MJ Sanzo-Perez, R Vázquez-Casielles Journal of Retailing and Consumer Services 54, 102048, 2020 | 76 | 2020 |
| Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour A Herrero-Crespo, N Viejo-Fernández, J Collado-Agudo, MJ Sanzo Pérez Journal of Fashion Marketing and Management: An International Journal 26 (3 …, 2022 | 33 | 2022 |
| Consecuencias del comportamiento de compra multicanal del consumidor: Emociones, satisfacción y lealtad NV Fernández, MJS Pérez Estrategias de distribución y comportamiento de compra multicanal …, 2013 | 4 | 2013 |
| COVID-19, The Ideal Opportunity to Move into the Omni-Channel Retailing N Viejo-Fernández Journal of Textile Science & Fashion Technology, 2020 | 3 | 2020 |
| Retailers, All Omni-Shoppers Are Not the Same. N Viejo-Fernández MMBD/MLIS, 3-15, 2021 | 2 | 2021 |
| Retail y tecnología, la pareja perfecta N Viejo-Fernández Brazilian Journal of Business 3 (1), 517-536, 2021 | 2 | 2021 |
| Combining internal and external drivers to understand omnichannel behavior N Viejo-Fernández, MJ Sanzo-Pérez International Journal of Business Marketing and Management 5 (11), 103-116, 2020 | 2 | 2020 |
| ¿ Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming N Viejo Fernández, MJ Sanzo Pérez, R Vázquez Casielles XXIX Congreso de Marketing AEMARK (2017), p 187-205, 2017 | 2 | 2017 |
| Barriers to online second-hand purchase behavior C Calvo-Porral, J Orosa-González, N Viejo-Fernández Marketing Intelligence & Planning 42 (2), 213-233, 2024 | 1 | 2024 |
| Retailers, You Can Get Omni-Shopper’s Satisfaction! N Viejo-Fernández, S Saha Journal of Business Administration Research 3 (4), 2020 | 1 | 2020 |
| Service Failure, Threat or Opportunity to Engage a Research Shopper? N Viejo-Fernández, R Vázquez-Casielles Journal of Business Administration Research 2 (3), 38-45, 2019 | 1 | 2019 |
| El comportamiento omnincal y las rutas de procesamiento de la información: webrooming versus showrooming NV Fernández, MJS Pérez, RV Casielles CLAvES DE MARKETING 237, 0 | 1 | |
| Second-hand online stores: an examination of consumers’ purchase behaviour C Calvo-Porral, J Orosa-González, N Viejo-Fernández The International Review of Retail, Distribution and Consumer Research, 1-24, 2024 | | 2024 |
| Showroomer,¿ enemigo o aliado? NV Fernández DOCFRADIS Working Papers, 2023 | | 2023 |
| La experiencia phygital, el ‘must’para re (tail) definirse en el entorno omnicanal actual NV Fernández, EL González CoNSuMER-FIRST MARKETING:«CuIDAR AL CLIENTE» CoMo LEITMoTIv EMPRESARIAL, 245, 2022 | | 2022 |
| Ni webroomers, ni showroomers: el retail dice:¡ bienvenido omni-shopper! NV Fernández, ÁH Crespo, JC Agudo, MJS Pérez Leveraging new business technology for a sustainable economic recovery …, 2022 | | 2022 |
| Tutorías grupales adaptadas al marco EEES. Una visión desde la perspectiva del marketing NV Fernández HACIA UNA EDUCACIÓN TRANSFORMADORA, 139, 2020 | | 2020 |
| 19th International Congress on Public and Non-Profit Marketing. SUSTAINABILITY: NEW CHALLENGES FOR MARKETING AND SOCIOECONOMIC DEVELOPMENT (SAMPLE) C Madalina, CE Nicolescu, CE Marinica, D Melas, M Foret, SB Miquel, ... INTECCA-UNED, 2020 | | 2020 |
| Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa LIÁ González, SC Martínez, PP Fernández, MJS Pérez, NV Fernández Servicio de Publicaciones de la Universidad de Oviedo, 2020 | | 2020 |
Rodolfo Vázquez CasiellesCatedrático de MarketingVerified email at uniovi.es
Rodolfo Vázquez CasiellesCatedrático de MarketingVerified email at uniovi.es