| Regret in decision making under uncertainty DE Bell Operations research 30 (5), 961-981, 1982 | 4639 | 1982 |
| Consuming geographies: We are where we eat D Bell, G Valentine Routledge, 2013 | 2251 | 2013 |
| Disappointment in Decision Making Under Uncertainty Bell Management Science, 1985 | 1816 | 1985 |
| Decision making: Descriptive, normative, and prescriptive interactions DE Bell, H Raiffa, A Tversky cambridge university Press, 1988 | 1639 | 1988 |
| Descriptive, normative, and prescriptive interactions in decision making DE Bell, H Raiffa, A Tversky Decision making: Descriptive, normative, and prescriptive interactions 1, 9-32, 1988 | 585 | 1988 |
| Risk premiums for decision regret DE Bell Management Science 29 (10), 1156-1166, 1983 | 437 | 1983 |
| A market share theorem DE Bell, RL Keeney, JDC Little Journal of Marketing Research 12 (2), 136-141, 1975 | 417 | 1975 |
| Conflicting objectives in decisions DE Bell, RL Keeney, H Raiffa John Wiley & Sons, 1977 | 391 | 1977 |
| The impact of frequent shopper programs in grocery retailing R Lal, DE Bell Quantitative marketing and economics 1, 179-202, 2003 | 312 | 2003 |
| Risk, return, and utility DE Bell Management science 41 (1), 23-30, 1995 | 303 | 1995 |
| One-switch utility functions and a measure of risk DE Bell Management science 34 (12), 1416-1424, 1988 | 225 | 1988 |
| Sequential testing in product development S Thomke, DE Bell Management Science 47 (2), 308-323, 2001 | 224 | 2001 |
| Reply—Putting a premium on regret DE Bell Management Science 31 (1), 117-122, 1985 | 128 | 1985 |
| Marginal value and intrinsic risk aversion DE Bell, H Raiffa Decision making: Descriptive, normative, and prescriptive interactions, 384-397, 1988 | 125 | 1988 |
| A theorem concerning the integer lattice DE Bell Studies in Applied Mathematics 56 (2), 187-188, 1977 | 108 | 1977 |
| A decision analysis of objectives for a forest pest problem DE Bell RR-75-043, 1975 | 82 | 1975 |
| Sotsial'nye ramki informatsionnogo obshchestva [Social framework of the information society] D Bell Novaya tekhnokraticheskaya volna na Zapade, 330-342, 1986 | 76* | 1986 |
| Estimating hedge ratios DE Bell, WS Krasker Financial management, 34-39, 1986 | 70 | 1986 |
| Multiattribute utility functions: Decompositions using interpolation DE Bell Management Science 25 (8), 744-753, 1979 | 66 | 1979 |
| KFC’s radical approach to China D Bell, ML Shelman Harvard Business Review 89 (11), 137-142, 2011 | 62 | 2011 |
