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Ricardo Veloso Ribeiro
Professor de Gestão da Produção, Faculdade Anhanguera de Sorocaba
Verified email at anhanguera.com
Gestão da Produção
Gestão em Serviços
Gestão de Mudança
Servitization
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Estratégias de marketing de serviços B2B: estudo multicaso em empresas fabricantes de máquinas e equipamentos
RV Ribeiro
Universidade Federal de São Carlos
, 2017
2017
ESTRATÉGIAS DE MARKETING DE SERVIÇOS B2B: ESTUDO DE CASO EM EMPRESA FORNECEDORA DE PRODUTOS E SERVIÇOS DE ALTA TECNOLOGIA
RV RIBEIRO, TA SOUZA, EL PIATO
2015
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