| Healthy-left, unhealthy-right: Can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices? M Romero, D Biswas Journal of Consumer Research 43 (1), 103-112, 2016 | 178 | 2016 |
| How may I help you? Driving brand engagement through the warmth of an initial chatbot message AJ Kull, M Romero, L Monahan Journal of business research 135, 840-850, 2021 | 105 | 2021 |
| Costly curves: How human-like shapes can increase spending M Romero, AW Craig Journal of Consumer Research 44 (1), 80-98, 2017 | 44 | 2017 |
| The fair trade food labeling health halo: Effects of fair trade labeling on consumption and perceived healthfulness C Berry, M Romero Food Quality and Preference 94, 104321, 2021 | 42 | 2021 |
| Mapping time: How the spatial representation of time influences intertemporal choices M Romero, AW Craig, A Kumar Journal of Marketing Research 56 (4), 620-636, 2019 | 18 | 2019 |
| Neural correlates of intertemporal choice in aggressive behavior DS Chester, SB Bell, CN DeWall, SJ West, M Romero‐Lopez, AW Craig Aggressive behavior 45 (5), 507-516, 2019 | 15 | 2019 |
| Heading the right way? The influence of motion direction in advertising on brand trust L Monahan, M Romero Journal of Advertising 49 (3), 250-269, 2020 | 13 | 2020 |
| Looks heavy to me! The effects of product shadows on heaviness perceptions and product preferences N Sharma, M Romero Journal of Advertising 49 (2), 165-184, 2020 | 13 | 2020 |
| Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices A Besharat, M Romero, K Haws Journal of Retailing 97 (3), 424-438, 2021 | 7 | 2021 |
| A packaged mindset: How elongated packages induce healthy mindsets D Sheehan, K Van Ittersum, M Romero Appetite 150, 104657, 2020 | 5 | 2020 |
