| ¿ Por qué las instituciones de educación superior deben apostar por la marca? JC Boix, IK Boluda, NV López Revista de investigación educativa 37 (1), 111-127, 2019 | 49 | 2019 |
| Evolución del marketing en la educación superior: el capital de marca educativo J Casanoves-Boix, I Küster-Boluda Esic Market 48 (156), 95-120, 2017 | 38* | 2017 |
| Student loyalty as a key to building a university brand J Casanoves-Boix, I Kuster-Boluda, N Vila-Lopez ESIC MARKET 48 (3), 553-577, 2017 | 21* | 2017 |
| Fundamentos de Branding: claves para construir marcas poderosas JC Boix Profit Editorial 1, 240, 2017 | 21 | 2017 |
| La importancia de percibir notoriedad e imagen de marca entre el personal de servicios de universidad JC Boix, IK Boluda, NV López Cuadernos de estudios empresariales 27, 65-86, 2017 | 18 | 2017 |
| Aproximación teórica de los elementos del capital de marca: Características, medición e implicaciones estratégicas J Casanoves-Boix, I Küster-Boluda, N Vila-López Cuadernos de Estudios Empresariales 28 (5), 107-128, 2018 | 11 | 2018 |
| The perception of educational brand capital in the Spanish context: A proposal for measurement with internal stakeholders J Casanoves-Boix, P Pinazo-Dallenbach, JR Flores-Pérez UNIE Business Research 9 (1), 40-52, 2020 | 7 | 2020 |
| Digital management in tourism: e-business estrategies applied to the air service JC Boix, IK Boluda International Journal of Scientific Management and Tourism 2 (1), 303-317, 2016 | 5 | 2016 |
| Digital marketing management applied to the tourism industry: Vueling Airlines case study J Casanoves-Boix, M Pérez-Sánchez Journal of Tourism and Heritage Research 4 (2), 9-30, 2021 | 3 | 2021 |
| Educational branding in private Spanish universities: building brands that the public fall in love with J Casanoves-Boix, I Küster-Boluda, N Vila-López Journal of Management and Business Education 3 (2), 145-163, 2020 | 3 | 2020 |
| Perceived quality as a key to building educational brand through university lecturers JC Boix, IK Boluda, NV López UCJC Business & Society Review 61, 60-99, 2019 | 3 | 2019 |
| Inbound Marketing In The Repositioning Of The Cultural Identity Of Heritage Cities MP Sánchez, JC Boix, AR Lanuza Journal of Tourism and Heritage Research 6 (3), 100-115, 2023 | 1 | 2023 |
| La promoción digital del consumo sostenible en la relación G2C: Política urgente por el futuro MP Sánchez, JC Boix, AC García VISUAL REVIEW. International Visual Culture Review/Revista Internacional de …, 2023 | 1 | 2023 |
| PROMOTION OF A HERITAGE CITY BASED ON THE TOURIST'S STORYTELLING ON INSTAGRAM MP Sánchez, JC Boix, RG Rodríguez Journal of Tourism and Heritage Research 5 (4), 11-29, 2022 | 1 | 2022 |
| The tourist's perception of the management of Guanajuato cultural heritage destination MP Sánchez, JC Boix, AR Lanuza Journal of Tourism and Heritage Research 7 (1), 295-309, 2024 | | 2024 |
| Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events I Küster Boluda, N Vila-Lopez, E Mora, J Casanoves-Boix European Journal of Management and Business Economics, 2024 | | 2024 |
| THE IMPORTANCE OF THE BRAND IMAGE IN THE MAXIMIZATION OF EDUCATIONAL TOURISM FOR PRIVATE VOCATIONAL TRAINING STUDENTS IN SPAIN JC Boix, MP Sánchez, CL López Journal of Tourism and Heritage Research 6 (2), 233-248, 2023 | | 2023 |
| Las emociones de los cibernautas frente a los discursos hegemónicos de los influencers virtuales MP Sánchez, JC Boix Libro de Actas. Congreso Universitario, Internacional sobre Comunicación …, 2023 | | 2023 |
| Innovación docente en la enseñanza de métodos alternativos de resolución de conflictos: role playing y gamificación CL López, JE Cámara, C LÓPEZ, JC BOIX Nuevas metodologías de enseñanza aprendizaje en mediación y gestión de …, 2023 | | 2023 |
| DIGITAL BRAND IDENTITY APPLIED TO THE TOURISM INDUSTRY: VUELING AIRLINES CASE STUDY J Casanoves-Boix, M Pérez-Sánchez Journal of Tourism and Heritage Research 5 (3), 120-140, 2022 | | 2022 |
Natalia Vila LopezUniversidad de ValenciaVerified email at uv.es
