| Perilaku konsumen JC Mowen, M Minor Jakarta: Erlangga 90, 2002 | 1631 | 2002 |
| Comportamento do consumidor JC Mowen, MS Minor Prentice-hall, 2003 | 1339 | 2003 |
| International business: The challenge of global competition DA Ball, WH McCulloch, P Frantz, M Geringer, M Minor Irwin/McGraw-Hill 7, 98-99, 1999 | 746 | 1999 |
| Consumer Behavior. 5* Edition JC Mowen, M Minor Upper Saddle River, New Jersey: Prentice Hall, 1998 | 342 | 1998 |
| The demise of expropriation as an instrument of LDC policy 1980–1992 MS Minor Journal of International Business Studies 25 (1), 177-188, 1994 | 287 | 1994 |
| Aesthetics and the online shopping environment: Understanding consumer responses YJ Wang, MS Minor, J Wei Journal of Retailing 87 (1), 46-58, 2011 | 243 | 2011 |
| Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task YJ Wang, MD Hernandez, MS Minor Journal of Business Research 63 (9-10), 935-942, 2010 | 172 | 2010 |
| Validity, reliability, and applicability of psychophysiological techniques in marketing research YJ Wang, MS Minor Psychology & Marketing 25 (2), 197-232, 2008 | 151 | 2008 |
| Hispanic attitudes toward advergames: A proposed model of their antecedents MD Hernandez, S Chapa, MS Minor, C Maldonado, F Barranzuela Journal of Interactive Advertising 5 (1), 74-83, 2004 | 139 | 2004 |
| Beyond loyalty: customer satisfaction, loyalty, and fortitude M Fraering, M S. Minor Journal of Services Marketing 27 (4), 334-344, 2013 | 136 | 2013 |
| Sense of community: An exploratory study of US consumers of financial services M Fraering, MS Minor International Journal of Bank Marketing 24 (5), 284-306, 2006 | 135 | 2006 |
| A global classroom? Evaluating the effectiveness of global virtual collaboration as a teaching tool in management education V Taras, DV Caprar, D Rottig, RM Sarala, N Zakaria, F Zhao, A Jiménez, ... Academy of Management Learning & Education 12 (3), 414-435, 2013 | 129 | 2013 |
| Rock on! An elementary model of customer satisfaction with musical performances MS Minor, T Wagner, FJ Brewerton, A Hausman Journal of services marketing 18 (1), 7-18, 2004 | 109 | 2004 |
| Differences between American, Egyptian and Lebanese humor styles: Implications for international management M Kalliny, KW Cruthirds, MS Minor International Journal of Cross Cultural Management 6 (1), 121-134, 2006 | 99 | 2006 |
| Consumer behavior: A framework JC Mower, MS Minor Upper Saddle River, NJ: Prentice Hall, 2001 | 74 | 2001 |
| Perilaku konsumen M Minor, J Mowen Jakarta: Erlangga, 2002 | 65 | 2002 |
| Product category and origin effects on consumer responses to counterfeits: comparing Mexico and the US S Chapa, MS Minor, C Maldonado Journal of International Consumer Marketing 18 (4), 79-99, 2006 | 52 | 2006 |
| Consumer Behavior. 4-th ed JC Mowen, M Minor Jersey: Prentice Hall, 1995 | 46* | 1995 |
| Customer Behavior JC Mowen, M Minor New Jersey: Prentice Hall Inc, 1995 | 41 | 1995 |
| The industry-specific basis of the market share-profitability relationship JM Fraering, MS Minor Journal of Consumer Marketing 11 (1), 27-37, 1994 | 35 | 1994 |
