| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 334 | 2023 |
| Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience S Barta, D Belanche, A Fernández, M Flavián Journal of Retailing and Consumer Services 70, 103149, 2023 | 184 | 2023 |
| Managing consumer experience and online flow: Differences in handheld devices vs PCs S Barta, C Flavian, R Gurrea Technology in Society 64, 101525, 2021 | 58 | 2021 |
| Using augmented reality to reduce cognitive dissonance and increase purchase intention S Barta, R Gurrea, C Flavián Computers in Human Behavior 140, 107564, 2023 | 47 | 2023 |
| The role of flow consciousness in consumer regret S Barta, R Gurrea, C Flavián Internet Research 32 (3), 875-896, 2022 | 29 | 2022 |
| Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse S Barta, R Gurrea, C Flavián Electronic Markets 33 (1), 29, 2023 | 15 | 2023 |
| How implementing the UN sustainable development goals affects customers’ perceptions and loyalty S Barta, D Belanche, M Flavián, MC Terré Journal of Environmental Management 331, 117325, 2023 | 12 | 2023 |
| How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process S Barta, R Gurrea, C Flavián Cyberpsychology, Behavior, and Social Networking 26 (3), 177-187, 2023 | 12 | 2023 |
| Influencer Marketing: How Social Presence Affects Followers’ Intentions S Barta, M Flavián, R Gurrea Marketing and Smart Technologies, 467-478, 2021 | 11 | 2021 |
| Augmented reality C Flavián, S Barta Encyclopedia of tourism management and marketing. Edward Elgar Publishing …, 2022 | 10 | 2022 |
| The dark side of the metaverse: The role of gamification in event virtualization C Flavián, S Ibáñez-Sánchez, C Orús, S Barta International Journal of Information Management 75, 102726, 2024 | 8 | 2024 |
| Consequences of consumer regret with online shopping S Barta, R Gurrea, C Flavián Journal of Retailing and Consumer Services 73, 103332, 2023 | 8 | 2023 |
| The double side of flow in regret and product returns: Maximizers versus satisficers S Barta, R Gurrea, C Flavián International Journal of Information Management 71, 102648, 2023 | 7 | 2023 |
| Social Media Influencers Typology C Flavián, S Barta Encyclopedia of Tourism Management and Marketing, 159-161, 2022 | 1 | 2022 |
| A View of Augmented Reality in the Beauty Industry from an Exploratory Perspective: Generations X and Z S Barta, R Gurrea, C Flavián Marketing and Smart Technologies, 575-583, 2022 | 1 | 2022 |
| Avatar creation in the metaverse: A focus on event expectations S Barta, S Ibáñez-Sánchez, C Orús, C Flavián Computers in Human Behavior, 108192, 2024 | | 2024 |
| Customer engagement in evolving technological environments C Flavián, S Barta Handbook of Customer Engagement in Tourism Marketing, 187-200, 2023 | | 2023 |
| Integrating the Environmental, Social, and Economic SDGs into an Educational Organization S Barta, D Belanche, M Flavián, M Cruz-Terré Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a …, 2023 | | 2023 |
| El aprendizaje activo a través de Instagram y los Objetivos de Desarrollo Sostenible D Belanche, S Barta, M Flavián, S Ibáñez-Sánchez, A Pérez-Rueda Buenas prácticas en la docencia universitaria con apoyo de TIC. Experiencias …, 0 | | |
Carlos Flavián (ORCID 0000-0001-71...Full Professor of Marketing (University of Zaragoza; SPAIN)Verified email at unizar.es
