| Kompetensi baru public relations (PR) pada era artificial intelligence NN Arief, MAA Saputra Jurnal Sistem Cerdas 2 (1), 1-12, 2019 | 64 | 2019 |
| Factors influencing COVID-19 vaccine acceptance in Indonesia: an adoption of Technology Acceptance Model T Faturohman, GAN Kengsiswoyo, H Harapan, S Zailani, RA Rahadi, ... F1000Research 10, 2021 | 48 | 2021 |
| Public Relations in the Era of Artificial Intelligence, Bagaimana Big Data dan AI merevolusi Dunia PR NN Arief Simbiosa Rekatama : https://nasional.republika.co.id/berita/nasional/umum …, 2019 | 38* | 2019 |
| Analyzing the Impact of Big Data and Artificial Intelligence on the Communications Profession: A Case Study on Public Relations (PR) Practitioners in Indonesia NNAA Gustomo International Journal on Advanced Science Engineering and Information …, 2020 | 35* | 2020 |
| Perception and sentiment analysis on empathic brand initiative during the Covid-19 pandemic: Indonesia perspective NN Arief, AB Pangestu Journal of Creative Communications 17 (2), 162-178, 2022 | 26 | 2022 |
| The role of Ulama (Islamic religious leaders) in countering anti-vaccination rhetoric in Indonesia NN Arief, S Karlinah Journal of Asian Pacific Communication 32 (2), 254-271, 2022 | 9 | 2022 |
| Pharma 4.0: analysis on core competence and digital levelling implementation in pharmaceutical industry in Indonesia NN Arief, A Gustomo, MR Roestan, ANA Putri, M Islamiaty Heliyon 8 (8), 2022 | 8 | 2022 |
| Sustainability communication through bio-based experiential learning NN Arief, M Famiola, AP Pratama, P Anggahegari, ANA Putri Sustainability 14 (9), 5204, 2022 | 8 | 2022 |
| Employee influencer management: evidence from state-owned enterprises in Indonesia NN Arief, A Gregory, AB Pangestu, DMA Ramdlany, IMA Sanjaya Journal of Communication Management 26 (2), 166-186, 2022 | 6 | 2022 |
| Corporate Communication, Praktik Terbaik Komunikasi Perusahaan NN Arief Simbiosa Rekatama 1, 1-226, 2020 | 6 | 2020 |
| Counterfeit vaccines in Indonesia: managing the issue through media N Nurlaela Arief, S Karlinah, Y Setianti, S Susilawati Journal of Communication Management 22 (4), 510-520, 2018 | 6 | 2018 |
| Generation Z's Employer Branding and Their Correlation to The Intention to Apply for a Company M Islamiaty, NN Arief, K Ariyanto Management and Economics Review 7 (2), 212-227, 2022 | 4 | 2022 |
| Creating shared value in upstream oil and gas company and community: A case study of CSR implementation in PT pertamina EP Tarakan field I Kurniawan, NN Arief European Journal of Business and Management Research 8 (4), 282-292, 2023 | 2 | 2023 |
| Integrated Marketing Communication Strategy for Cosmetic Retail Company: a Study of New Central Palu AG Liem, NN Arief Journal of Economics and Business UBS 12 (1), 413-430, 2023 | 2 | 2023 |
| Proposed Employee Retention Strategy as the Form of Employer Branding in an Educational Startup (Case: Vokraf) AE Abbas, NN Arief Int. J. Curr. Sci. Res. Rev, 2023 | 2 | 2023 |
| The analysis of organizational culture for improving corporate performance at PT. XYZ discreet A Hermawan, NN Arief International Journal of Current Science Research and Review 6 (1), 245-254, 2023 | 2 | 2023 |
| Assessing competency and sub-competency for pharmaceutical 4.0-a Delphi study ANA Putri, NN Arief, A Gustomo, MR Roestam Polish Journal of Management Studies 23 (2), 2021 | 2 | 2021 |
| Customer Equity Model: Analysis Of Online Food Delivery Services In Indonesia NF Fadhilah, NN Arief Journal of Business and Management Review 4 (8), 577-597, 2023 | 1 | 2023 |
| Digital Marketing Strategy to Attract New Customer for Dental Clinic (Case Study: Bandung Dental Center) MA Nabilla, NN Arief International Journal of Current Science Research and Review 6 (7), 4272-4283, 2023 | 1 | 2023 |
| Digital Adoption in The Family Business: A State-of-the-art Review NL Tirdasari, W Dhewanto, NN Arief European Conference on Innovation and Entrepreneurship 17 (1), 529= 238-529= 238, 2022 | 1 | 2022 |
