| Word-of-mouth effects on short-term and long-term product judgments PF Bone Journal of business research 32 (3), 213-223, 1995 | 1521 | 1995 |
| Scents in the marketplace: Explaining a fraction of olfaction PF Bone, PS Ellen Journal of retailing 75 (2), 243-262, 1999 | 600 | 1999 |
| The generation and consequences of communication-evoked imagery PF Bone, PS Ellen Journal of Consumer Research 19 (1), 93-104, 1992 | 524 | 1992 |
| Determinants of word-of-mouth communications during product consumption. P Fitzgerald Bone Advances in consumer research 19 (1), 1992 | 510 | 1992 |
| Olfaction as a cue for product quality PF Bone, S Jantrania Marketing letters 3, 289-296, 1992 | 331 | 1992 |
| Identifying mature segments P Fitzgerald Bone Journal of consumer Marketing 8 (4), 19-32, 1991 | 258 | 1991 |
| Does it matter if it smells? Olfactory stimuli as advertising executional cues PS Ellen, PF Bone Journal of Advertising 27 (4), 29-39, 1998 | 228 | 1998 |
| Measuring communication-evoked imagery processing. PS Ellen, PF Bone Advances in consumer research 18 (1), 1991 | 160 | 1991 |
| Packaging ethics: Perceptual differences among packaging professionals, brand managers and ethically-interested consumers PF Bone, RJ Corey Journal of Business Ethics 24, 199-213, 2000 | 142 | 2000 |
| A bootstrap procedure for evaluating goodness-of-fit indices of structural equation and confirmatory factor models PF Bone, S Sharma, TA Shimp Journal of Marketing Research 26 (1), 105-111, 1989 | 130 | 1989 |
| Encouraging people to save for their future: Augmenting current efforts with positive visions of the future PS Ellen, JL Wiener, MP Fitzgerald Journal of Public Policy & Marketing 31 (1), 58-72, 2012 | 68 | 2012 |
| Stained by the label? Stigma and the case of genetically modified foods PS Ellen, PF Bone Journal of Public Policy & Marketing 27 (1), 69-82, 2008 | 58 | 2008 |
| How well do young people follow the label? An investigation of four classes of over-the-counter drugs PS Ellen, PF Bone, EW Stuart Journal of Public Policy & Marketing 17 (1), 70-85, 1998 | 49 | 1998 |
| Toward a general model of consumer empowerment and welfare in financial markets with an application to mortgage servicers PF Bone Journal of Consumer Affairs 42 (2), 165-188, 2008 | 46 | 2008 |
| Will i pay for your pleasure? Consumers’ perceptions of negative externalities and responses to Pigovian taxes MP Fitzgerald, CP Lamberton, MF Walsh Journal of the Association for Consumer Research 1 (3), 355-377, 2016 | 42 | 2016 |
| Ethical dilemmas in packaging: beliefs of packaging professionals PF Bone, RJ Corey Journal of Macromarketing 12 (1), 45-54, 1992 | 37 | 1992 |
| Extended self: implications for country-of-origin A Peng Cui, M Paula Fitzgerald, K Russo Donovan Journal of Consumer Marketing 31 (4), 312-321, 2014 | 30 | 2014 |
| Active versus passive choice: Evidence from a public health care redesign M Walsh, MP Fitzgerald, T Gurley-Calvez, A Pellillo Journal of Public Policy & Marketing 30 (2), 191-202, 2011 | 30 | 2011 |
| Barely or fairly balancing drug risks? Content and format effects in direct‐to‐consumer online prescription drug promotions J Kees, PF Bone, J Kozup, PS Ellen Psychology & Marketing 25 (7), 675-691, 2008 | 30 | 2008 |
| Assimilation and contrast effects in product performance perceptions: implications for public policy PF Bone, TA Shimp, S Sharma Journal of Public Policy & Marketing 9 (1), 100-110, 1990 | 26 | 1990 |
