| The effects of customer participation in co-created service recovery B Dong, KR Evans, S Zou Journal of the academy of marketing science 36, 123-137, 2008 | 1130 | 2008 |
| Effect of Customer Participation on Service Outcomes The Moderating Role of Participation Readiness SZ Dong, Beibei, K. Sivakumar, Kenneth R. Evans Journal of Service Research 18 (2), 160-176, 2015 | 307 | 2015 |
| Customer participation in services: domain, scope, and boundaries B Dong, K Sivakumar Journal of the Academy of Marketing Science 45 (6), 944-965, 2017 | 288 | 2017 |
| Service quality: The impact of frequency, timing, proximity, and sequence of failures and delights K Sivakumar, M Li, B Dong Journal of Marketing 78 (1), 41-58, 2014 | 220 | 2014 |
| Recovering coproduced service failures: Antecedents, consequences, and moderators of locus of recovery B Dong, K Sivakumar, KR Evans, S Zou Journal of Service Research 19 (3), 291-306, 2016 | 76 | 2016 |
| How a customer participates matters:“I am producing” versus “I am designing” B Dong Journal of Services Marketing 29 (6/7), 498-510, 2015 | 70 | 2015 |
| A process-output classification for customer participation in services B Dong, K Sivakumar Journal of Service Management 26 (5), 726-750, 2015 | 53 | 2015 |
| Online Review Characteristics and Trust: A Cross‐Country Examination B Dong, M Li, K Sivakumar Decision Sciences 50 (3), 537-566, 2019 | 48 | 2019 |
| The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context J Ye, B Dong, JY Lee Marketing Letters 28 (4), 551-564, 2017 | 47 | 2017 |
| Factors that influence multinational corporations' control of their operations in foreign markets: an empirical investigation B Dong, S Zou, CR Taylor Journal of International Marketing 16 (1), 98-119, 2008 | 47 | 2008 |
| The Influence of Spirituality on Buyer Perception Within Business-to-Business Marketing Relationships: A Cross-Cultural Exploration and Comparison RL Standifer, KR Evans, B Dong Journal of Relationship Marketing 9 (3), 132-160, 2010 | 32 | 2010 |
| Antecedents and consequences of customer participation in service recovery B Dong, KR Evans, S Zou American Marketing Association Winter Educators Conference Proceedings, 2006 | 7 | 2006 |
| “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons E Fang, B Dong, M Zhuang, F Cai Journal of Marketing 87 (3), 451-471, 2023 | 5 | 2023 |
| What if a co-produced service fails? An investigation of customer participation in service recovery B Dong, KR Evans, S Zou Proceedings of the AMA Summer Marketing Educators' Conference, 2011 | 5 | 2011 |
| The CRM process and the banking industry: insights from the marketing literature MK Mantrala, M Kraft, B Dong, K Raman Advances in Banking Technology and Management: Impacts of ICT and CRM, 159-185, 2008 | 5 | 2008 |
| The CRM process and the banking industry: insights from the marketing literature MK Mantrala, M Kraft, B Dong, K Raman Advances in Banking Technology and Management: Impacts of ICT and CRM, 159-185, 2008 | 5 | 2008 |
| Tales of two channels: digital advertising performance between AI recommendation and user subscription channels B Dong, M Zhuang, E Fang, M Huang Journal of Marketing 88 (2), 141-162, 2024 | 2 | 2024 |
| Brand-Tier advantage in service coproduction B Dong, K Sivakumar Marketing Science Institute Working Paper Series 2018, 18-104, 2018 | 1 | 2018 |
| To trust, or not to trust—That is the question: A cross-cultural study of the drivers and moderators of online review trustworthiness B Dong, M Li Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| EXPRESS: Swimming with the Shark: the Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing H Sun, E Fang, B Dong, X Li Production and Operations Management, 10591478241243385, 2024 | | 2024 |
Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, University of Missouri - ColumbiaVerified email at missouri.edu
