| Exuberance due to celebrity endorsement on brands: a product categorical study G Rajini, G Madhumita Indian Journal of Science and Technology, 2016 | 6 | 2016 |
| Branding is a drive for consumer’s purchase intention of cosmetics products – a conceptual study GMDS Vasantha EPRA International Journal of Economic & Business Review 3 (11), pp.no: 218 -222, 2015 | 6* | 2015 |
| Social media effect on students academic performance based on their usage VK Priya, PG Thirumagal, G Madhumita International Journal of Scientific & Technology Research 8, 2715, 2020 | 3 | 2020 |
| Smart grid—introduction, advantages and implementation status in India with a focus on Tamil Nadu: a systematic review RR Kannan, G Madhumita Int. J. Adv. Sci. Technol 29, 1146-1156, 2020 | 2 | 2020 |
| Vital Factors Influencing Purchase of Over the Counter (Otc) Medicines: Brand Experiences of Gen X and new age Indian women G Rajini, G Madhumita Research Journal of Pharmacy and Technology 12 (6), 2682-2686, 2019 | 2 | 2019 |
| Employee Quality of Life in Office Automation Through Service Innovation: A Fuzzy Approach M Bharanitharan, G Madhumita E3S Web of Conferences 399, 05003, 2023 | | 2023 |
| Effects of Social Media Marketing Activities on Brand Loyalty, Brand Trust, and Brand Affect among Millennials DGM S. Avinash Journal of Survey in Fisheries Sciences 10 (2), 1304-1309, 2023 | | 2023 |
| Exploring the relationship between social media and consumer buying behaviour : A Special Reference in Chennai G Madhumita International Journal of Health Science 2 (Special Issue II), 8968-8978, 2022 | | 2022 |
| Optimising Material Supply Services through AI based Office Automation GM M. Bharanitharan1 International Journal of Engineering Trends and Technology 70 (9), 10-19, 2022 | | 2022 |
| Millennial experience with online buying behaviour: A study from selected areas of Chennai City S Avinash, G Madhumita International Journal of Health Science 2 (May 2022), 8968 -8978, 2022 | | 2022 |
| Evaluation of Green Learning and Developments Association with Green Variables of IT Companies in Chennai M Subashini, G Madhumita Design Engineering, 752-764, 2021 | | 2021 |
| Does the Green Human Resource Management Impact to IT Sector? M Subashini, G Madhumita Design Engineering, 11400-11409, 2021 | | 2021 |
| AN ASSOCIATION BETWEEN GREEN HR INITIATIVES WITH DEMOGRAPHIC DATA OF IT COMPANIES IN CHENNAI M Subashini, G Madhumita PalArch's Journal of Archaeology of Egypt/Egyptology 17 (6), 13316-13324, 2020 | | 2020 |
| DELVING INTO EMPLOYEE INNOVATION: THE ROLE OF PERSONALITY AND GOAL SETTING THEORY OF MOTIVATION M Subashini, G Madhumita PalArch's Journal of Archaeology of Egypt/Egyptology 17 (9), 8369-8380, 2020 | | 2020 |
| • Does Online Food Distribution through APPS is making Indian Resturants to think different?, BCDG MADHUMITA International Journal of Management Technology & Engineering (IJMTE), 9 (3 …, 2019 | | 2019 |
| A Conceptual Study On Impulse Buying Behavior Pramana Research Journal 9 (Issue 2), 53-59, 2019 | | 2019 |
| Innovations and Risk factors in implementing digital payments in Omni Channel Retailing, India: Conceptual Perspective B Charan, G Madhumita International Journal of Research in Social Sciences 8 (12), 184-199, 2018 | | 2018 |
| An Alliance between Brand Awareness & Purchase Decisions for Facial Cream Brands Among Women Professionals–A Path Analysis Approach G Madhumita, G Rajini Available at SSRN 2959576, 2017 | | 2017 |
| A Study on brand awareness of SAP Product among retailers in Chennai G Madhumita International Journal of Scientific Research 4 (Issue : 8), pg:261-262, 2015 | | 2015 |
| A Study on Employee Absenteeism in Home Appliance Company, Chennai G Madhumita International Journal of Human Resource Management and Research, 2015 | | 2015 |
