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Jessica Rixom
Jessica Rixom
Assistant Professor of Marketing, University of Nevada, Reno
Verified email at unr.edu
Title
Cited by
Cited by
Year
Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good
J Rixom, H Mishra
Organizational Behavior and Human Decision Processes 124 (2), 110-121, 2014
422014
Influence of motivated reasoning on saving and spending decisions
H Mishra, A Mishra, J Rixom, P Chatterjee
Organizational behavior and human decision processes 121 (1), 13-23, 2013
312013
Mandating diversity on the board of directors: Do investors feel that gender quotas result in tokenism or added value for firms?
JM Rixom, M Jackson, BA Rixom
Journal of business ethics 182 (3), 679-697, 2023
302023
Presentation matters: the effect of wrapping neatness on gift attitudes
JM Rixom, EM Mas, BA Rixom
Journal of Consumer Psychology 30 (2), 329-338, 2020
212020
Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class
I Makienko, J Rixom
The International Journal of Management Education 20 (3), 100689, 2022
112022
# FOMO: How the fear of missing out drives consumer purchase decisions
M Van Solt
82019
Financial priming, psychological distance, and recognizing financial misreporting as an ethical issue: The role of financial reporting responsibility
NC Hunt, MB Curtis, JM Rixom
Accounting, Organizations and Society 102, 101349, 2022
72022
Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices
JM Rixom, BA Rixom
Journal of Consumer Behaviour, 2023
22023
Contrasting public perceptions of government versus certified public accounting firm oversight of relief packages
BA Rixom, JM Rixom, S Pippin, J Wong
Accounting and the Public Interest 21 (1), 39-63, 2021
22021
Strive for rewards or keep them accountable? Motivating employees’ effort and performance
BA Rixom, JM Rixom
Journal of General Management, 03063070231187266, 2023
2023
Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
T Garcia-Collart, J Rixom
MSI: Working Paper Series, 2019
2019
B9. the Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
T Garcia-Collart, J Rixom
ACR North American Advances, 2018
2018
Last Year as a Ph.D. Student
JM Rixom, J Salas
AMA Transitions Guide: Navigating the Progression from Doctoral Student to …, 2014
2014
To thine own self be true: Components and consequences of brand image authenticity
JM Rixom
University of Utah, 2013
2013
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Articles 1–14