| The Growth of Korean Companies and Their Contributions to The Miracle of The Han River PCL Le, JI Kim, K Kim International Journal of Multimedia and Ubiquitous Engineering 11 (5), 253-266, 2016 | 24 | 2016 |
| A study of the impact of social media marketing efforts on brand awareness in the real estate industry in Vietnam TTT Thuy, LPC Long International Journal of Business and Economics Research 12 (Issue 1 …, 2023 | 2 | 2023 |
| The Application of Analogical Reasoning in Product Ideation: The Effects of Different Brainstorming Structures and Analogical Reasoning Types LPC Long Soongsil University, Seoul, Korea, 2016 | 2 | 2016 |
| Digital Marketing PCL Le, TQA Vu, TKT Nguyen Faculty of Digital Economy & E-Commerce, 2024 | 1 | 2024 |
| Emotional intelligence and social media site experiences’ effects on college choice behavior: The mediating role of brand attitude TTM Dang, PCL Le, TTT Tran Conference on Information Technology and its Applications, 141-153, 2023 | 1 | 2023 |
| An empirical study on e-government adoption in vietnam: Moderating role of uncertainty avoidance TTT Vo, PCL Le CEUR-WS, 2021 | 1 | 2021 |
| Ảnh hưởng của trải nghiệm truyền thông mạng xã hội đến ý định mua hàng trực tuyến của người tiêu dùng trong ngành hàng thời trang LPCL Trần Khánh Hùng, Mai Thị Thu Hòa, Nguyễn Thị Diệu Linh THE 12TH CONFERENCE ON INFORMATION TECHNOLOGY AND ITS APPLICATIONS 1 (Issue …, 2023 | | 2023 |
| The impact of Social Media Experience on eWOM usage behavior: A Case Study of students from the University of Danang PCLLTTHD Thi Thuy Trinh Tran, Thi Thanh Minh Dang THE 12TH CONFERENCE ON INFORMATION TECHNOLOGY AND ITS APPLICATIONS 1 (Issue …, 2023 | | 2023 |
| The Impact Of Perceived Risk And Its Role In Brand Awareness, Intrinsic Motivation, And Purchase Intention In The Telecommunications Industry In Vietnam MDTTLGN Phuoc Cuu Long Le, Thi Thuy Trinh Tran, Duyen Pham Thi THE 12TH CONFERENCE ON INFORMATION TECHNOLOGY AND ITS APPLICATIONS 1 (Issue …, 2023 | | 2023 |
| Emotional intelligence and Social media site experiences' effects on University Choice Behavior: The Mediating role of Brand Attitude PCLLTTTT Thi Thanh Minh Dang THE 12TH CONFERENCE ON INFORMATION TECHNOLOGY AND ITS APPLICATIONS 1 (Issue …, 2023 | | 2023 |
| Ảnh hưởng của trải nghiệm truyền thông mạng xã hội đến ý định mua hàng trực tuyến của người tiêu dùng trong ngành thời trang KH Trần, TTH Mai, TDL Nguyễn, PCL Lê Trường Đại học Công nghệ Thông tin và Truyền thông Việt-Hàn, 2023 | | 2023 |
| The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in Vietnam PCL Le, TTT Tran, TD Pham, TTM Dang, LG Nguyen Vietnam-Korea University of Information and Communication Technology, 2023 | | 2023 |
| An Empirical Study On Customer Loyalty Of Digital Banking: A Case Of Vietcombank LPCL Nguyễn Văn Trung Hội thảo khoa học quốc gia về công nghệ thông tin và ứng dụng trong các lĩnh …, 2022 | | 2022 |
| The Relationship Between Green Perceived Quality, Green Brand Awareness, and Green Purchase Intention LPCLNTK My Hội thảo khoa học quốc gia về công nghệ thông tin và ứng dụng trong các lĩnh …, 2022 | | 2022 |
| The Determinant Factors Affecting Consumer Acceptance: A Study Of Home Cleaning Service Application LPCL Truong Le Thao Nhi Journal of Science and Technology 20 (ISSN 1859-1531), https://jst-ud.vn/jst …, 2022 | | 2022 |
| An Empirical Study on E-government Adoption in Vietnam: Moderating Role of Uncertainty Avoidance LPCL Vo Thi Thanh Thao The 2nd International Conference on Human-centered Artificial Intelligence …, 2021 | | 2021 |
| The Factors Affecting Consumer Acceptance of The Home Cleaning Service Application NTLT Phuoc Cuu Long Le International Journal of Engineering And Science 11 (Issue 7 (July 2021 …, 2021 | | 2021 |
| The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry PCL Le, TMC Tran, THH Pham, THV Le, TAV Ho Da Nang Publishing House, 2021 | | 2021 |
| The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam PCL Le, TMC Nguyen, TAV Ho, LNT Nguyen, HTN Le Da Nang Publishing House, 2021 | | 2021 |
| Sự ảnh hưởng của nhận thức rủi ro, cảm nhận giá trị và nhận thức thương hiệu lên dự định mua sản phẩm xanh PCL Lê, HTN Lê Nhà xuất bản Đà Nẵng, 2020 | | 2020 |
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