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FATRISHA MOHAMED YUSSOF
FATRISHA MOHAMED YUSSOF
Universiti Teknologi MARA Melaka
Verified email at uitm.edu.my
Title
Cited by
Cited by
Year
Augmented reality: a systematic literature review and prospects for future research in marketing and advertising communication
FM Yussof, SM Salleh, AL Ahmad
Intelligent and Interactive Computing: Proceedings of IIC 2018, 459-473, 2019
192019
THE INFLUENCE OF SOCIAL MEDIA CONSUMPTION ON GEN Z CONSUMERS’ ATTITUDE
FM Yussof, A Harun, NS Norizan, N Durani, I Jamil, SM Salleh
Journal of Fundamental and Applied Sciences 10 (6S), 1288-1299, 2018
192018
Metaphorical visual persuasion: The perception of malay products in press advertisements
F Yussof, SNI Razis, NH Ahmad, MF Noorizan, NK Leng
Islamic perspectives relating to business, arts, culture and communication …, 2015
32015
Design and development of augmented reality advertisement visual production through multi-method approach
F Mohamed Yussof, N Idris, S Mohamed Salleh, AL Ahmad
International Journal of Art and Design (IJAD) 6 (2), 79-95, 2023
2023
Perlaksanaan pendekatan pembelajaran berasaskan permainan digital bagi kursus CTU281: Kesan terhadap motivasi diri pelajar grafik di UiTM Alor Gajah
I Jamil, A Harun, F Mohamed Yussof, NYS Hassan, F Mohd Radzi
2017
Visual Ethic in Advertisement: The Portrayal of Muslim in Promoting a Product
F Yussof, MF Mohamad Kamaruzaman, MSN Nasfu, NK Leng, JM Nor
Advanced Science Letters 22 (5-6), 1175-1178, 2016
2016
The ‘Me-Too’phenomenon in packaging design: a case study of Malaysian retail products
AL Amin Nudin, WNK Shamsudin, I Abdul Ghafar, N Samsuri, ...
2016
How Anthropomorphic Traits Facilitate Interaction and Build Relationships: Case Study of Four Malaysian Brands
A Harun, MRA Razak, N Samsuri, A Ali, ALA Nudin, FM Yussof
Proceedings of the 2nd International Colloquium of Art and Design Education …, 2016
2016
Game-based learning using visual spatial approach for children with autism to improve social development: a pilot study
I Jamil, F Mohamed Yussof, NYS Hassan, ANA Azizuddin, Z Kadir
2016
Visual iklan berunsurkan seksual di media Internet: persepsi golongan bawah umur
F Mohamed Yussof, I Jamil, A Harun, N Samsuri, N Idris, NS Norizan, ...
2016
Corn Husk Fiber in Songket Weaving for Cottage Industry
NH Ahmad, NM Nawawi, NJ Salim, S Mohamad, F Yussof
International Colloquium of Art and Design Education Research (i-CADER 2014 …, 2015
2015
Audience Engagement and Decision-Making through Augmented Reality Technology in Advertising
FM Yussof, SM Salleh, AL Ahmad
How Anthropomorphic Traits Facilitate Interaction and Build Relationship
A Harun, MR Abd Razak, N Samsuri, A Ali, ALA Nudin, FM Yussof
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