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AURORA GARRIDO-MORENO
AURORA GARRIDO-MORENO
Associate Professor of Management. UNIVERSIDAD DE MÁLAGA. FACULTAD DE ESTUDIOS SOCIALES
Verified email at UMA.ES - Homepage
Title
Cited by
Cited by
Year
The transformation of higher education after the COVID disruption: Emerging challenges in an online learning scenario
VJ García-Morales, A Garrido-Moreno, R Martín-Rojas
Frontiers in psychology 12, 616059, 2021
6542021
Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario
A Padilla-Meléndez, AR del Aguila-Obra, A Garrido-Moreno
Computers & Education 63, 306-317, 2013
6282013
Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors
A Garrido-Moreno, A Padilla-Meléndez
International Journal of Information Management 31 (5), 437-444, 2011
4242011
Paving the way for CRM success: The mediating role of knowledge management and organizational commitment
A Garrido-Moreno, N Lockett, V García-Morales
Information & Management 51 (8), 1031-1042, 2014
1792014
Factors affecting e-collaboration technology use among management students
A Padilla-Meléndez, A Garrido-Moreno, AR Del Aguila-Obra
Computers & Education 51 (2), 609-623, 2008
1642008
The missing link: Creating value with social media use in hotels
A Garrido-Moreno, VJ García-Morales, N Lockett, S King
International Journal of Hospitality Management 75, 94-104, 2018
1182018
Open innovation in universities: what motivates researchers to engage in knowledge transfer exchanges?
A Padilla‐Meléndez, A Garrido‐Moreno
International Journal of Entrepreneurial Behavior & Research 18 (4), 417-439, 2012
1102012
Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19
A Garrido-Moreno, VJ Garcia-Morales, R Martín-Rojas
International Journal of Hospitality Management 96, 102928, 2021
1082021
Customer relationship management in hotels: examining critical success factors
A Padilla-Meléndez, A Garrido-Moreno
Current issues in tourism 17 (5), 387-396, 2014
1082014
Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
A Garrido-Moreno, N Lockett, V Garcia-Morales
Baltic Journal of Management, 2015
892015
El CRM como estrategia de negocio: desarrollo de un modelo de éxito y análisis empírico en el sector hotelero español
AG Moreno, AP Meléndez
Revista europea de dirección y economía de la empresa 20 (2), 101-118, 2011
872011
Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective
A Garrido-Moreno, V García-Morales, S King, N Lockett
Journal of Service Management 31 (3), 313-343, 2020
802020
Unravelling the link between process innovation inputs and outputs: The moderating role of family management
J Diéguez-Soto, A Garrido-Moreno, M Manzaneque
Journal of Family Business Strategy 9 (2), 114-127, 2018
762018
Fostering Corporate Entrepreneurship with the use of social media tools
R Martin-Rojas, A Garrido-Moreno, VJ García-Morales
Journal of Business Research 112, 396-412, 2020
752020
Social media use in European hotels: benefits and main challenges
A Garrido-Moreno, N Lockett
Tourism & Management Studies 12 (1), 172-179, 2016
672016
La gestión de relaciones con clientes (CRM) como estrategia de negocio: desarrollo de un modelo de éxito y análisis empírico en el sector hotelero español
A Garrido-Moreno
Universidad de Málaga, Servicio de Publicaciones, 2008
662008
La gestión de relaciones con clientes (CRM) como estrategia de negocio: desarrollo de un modelo de éxito y análisis empírico en el sector hotelero español
A Garrido-Moreno
Universidad de Málaga, Servicio de Publicaciones, 2008
662008
Empleo de Moodle en los procesos de enseñanza-aprendizaje de dirección de empresas: nuevo perfil del estudiante en el EEES
AP Meléndez, AR del Águila Obra, AG Moreno
Educación Xx1 18 (1), 125-146, 2015
622015
Social media use and the challenge of complexity: Evidence from the technology sector
R Martín-Rojas, VJ García-Morales, A Garrido-Moreno, ...
Journal of Business Research 129, 621-640, 2021
472021
Empirical research on Innovation in Family Business: literature review and proposal of an integrative framework
A Padilla-Meléndez, J Dieguez-Soto, A Garrido-Moreno
Revista Brasileira de Gestão de Negócios 17, 1064-1089, 2015
432015
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