| Does writing style affect gender differences in the research performance of articles?: An empirical study of BERT-based textual sentiment analysis Yongchao Ma, Ying Teng, Zhongzhun Deng, Li Liu, Yi Zhang Scientometrics, 1-39, 2023 | 6* | 2023 |
| Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments S Cai, X Wang, Y Ma, X Zhou, Z Yang European Journal of Marketing 56 (1), 252-282, 2022 | 4 | 2022 |
| Does firms' carbon disclosure increase consumers' recycling willingness and firms' recycling performance? Yongchao Martin Ma, Ying Teng, Zhongzhun Deng, Zhilin Yang Business Strategy and the Environment, 1-20, 2022 | 3* | 2022 |
| Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies YM Ma, X Dai, Z Deng Internet Research, 2023 | 2 | 2023 |
| How does AI surpassing humans influence public innovativeness? A multi-method empirical study YM Ma, Z Deng Behaviour & Information Technology, 2024 | | 2024 |
| Firms’ multi-sided platform construction efforts and ESG performance: An information processing theory perspective Yongchao Ma, Zhongzhun Deng, Ying Teng, Zhilin Yang, Xu (Vivian) Zheng Industrial Marketing Management, 2023 | | 2023 |
| A Study on the Strategies and Effects of Chinese Food Journeys Narrative on International Social Media: A Big Data Analysis Based on the YouTube Platform Xin Dai, Yongchao Ma, Ziyue Jin, Li Liu, Yi Zhang, Xue Yang Journalism & Communication (新闻与传播研究), 68-89+127-128, 2023 | | 2023 |
Zhilin Yang (楊志林)Professor of Marketing, City University of Hong KongVerified email at cityu.edu.hk
