| KPIs for mobile apps and digital data management in healthcare R Antolín-Prieto, N Ruiz-Lacaci, A Reyes-Menendez Management and Marketing for Improved Competitiveness and Performance in the …, 2021 | 5 | 2021 |
| Explorando los factores que afectan al comportamiento de los consumidores en plataformas de live streaming R Antolín-Prieto, A Reyes-Menendez, N RUIZ-LACACI Revista Espacios 42 (14), 2021 | 2 | 2021 |
| Innovative Methods to Measure Digital Marketing Analytics: Part 2 A Reyes-Menéndez, N Ruiz-Lacaci, P Palos-Sánchez Applied Marketing Analytics: The Peer-Reviewed Journal 8 (3), 228-229, 2023 | 1 | 2023 |
| Innovative methods to measure digital marketing analytics: Part 1 A Reyes-Menendez, N Ruiz-Lacaci, P Palos-Sanchez Applied Marketing Analytics: The Peer-Reviewed Journal 8 (2), 108-110, 2022 | 1 | 2022 |
| How eye tracking can predict consumer behaviour preferences on mobile devices A Reyes-Menéndez, P Žiaran, R Antolín-Prieto, N Ruiz-Lacaci Applied Marketing Analytics 8 (3), 239-254, 2023 | | 2023 |
| Online Consumer Behavior A Reyes-Menéndez, N Ruiz-Lacaci | | |
