| Social Media Marketing and Brand Equity: A Literature Review. SZ Zahoor, IH Qureshi IUP Journal of Marketing Management 16 (1), 2017 | 121 | 2017 |
| Social media and purchasing behavior: A study of the mediating effect of customer relationships AM Shah, SZ Zahoor, IH Qureshi Journal of Global Marketing 32 (2), 93-115, 2019 | 46 | 2019 |
| Impact of social media marketing on brand equity SZ Zahoor, MI Younis, IH Qureshi, RA Khan International Journal of Current Research 8 (4), 30046-30055, 2016 | 14 | 2016 |
| Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants SZ Zahoor Vision, 09722629221107228, 2022 | 4 | 2022 |
| Social media marketing: A tool for building customer equity SZ Zahoor, IH Qureshi, AM Shah TRANS Asian Journal of Marketing & Management Research (TAJMMR) 6 (8), 37-49, 2017 | 3 | 2017 |
| Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage SZ Zahoor, AM Shah Management and Labour Studies 49 (1), 119-148, 2024 | 1 | 2024 |
| CRM and Market learning for Brand Equity MI Younis, SZ Zahoor, IH Qureshi Research Journal Of Social Science And Management 6, 2016 | 1 | 2016 |
| on brand equity” SZ Zahoor, MI Younis, D Ishtiaq International Journal of Current Research, 0 | | |
