Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model A Sanayei, M Mohammad Shafiee, M Amini Velashani Journal of Business Administration Researches 8 (15), 185-209, 2016 | 5 | 2016 |
The impacts of relationship marketing on customer loyalty (case study: customers of Mellat Bank) B Rezaei, MA Velashani, A Afrough, A Haghshenas, A Shakeri Advances in environmental biology, 352-359, 2015 | 4 | 2015 |
Data-driven Marketing in Digital Businesses from Dynamic Capabilities View A Amini, M., Jafari, S. M., Mohammadian, A., & Karimi Journal of Information and Communication Technology 51 (51), 2022 | | 2022 |
Prerequisites for Using Big Data to Innovate in Marketing Activities M Amini, SM Jafari, A Mohammadian, A Karimi Iranian Journal of Information Management 7 (1), 243-268, 2021 | | 2021 |
Identify and prioritize the factors affecting the performance of small businesses in the early stages of growth MK Mohammad Hossein Musharraf Javadi, Maede Amini Velashani First International Conference on Business and Organizational Intelligence …, 2016 | | 2016 |
Effectiveness of bank advertising MAV Ali Sanayei, Majid Mohammad Shafiee Third International Management and Accounting Conference, 2015 | | 2015 |
Evaluation of brand equity AS Maede Amini Velashani First National Conference on Marketing Research, 2015 | | 2015 |
RELATIONSHIP BETWEEN INTERNAL MARKETING AND BRAND PERSONALITY (CASE STUDY: CUSTOMERS OF MELLAT BANK) MAV Mehrdad SeyedJalili , Ali Kazemi , Azarnoush Ansari A Journal of Economics and Management 3 (2278-0629), 1-14, 2014 | | 2014 |