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Citations per year
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Cited by
All
Since 2019
Citations
47
47
h-index
4
4
i10-index
2
2
0
24
12
2022
2023
2024
11
24
12
Co-authors
Magnus Hultman
Brock University
Verified email at brocku.ca
Pejvak Oghazi
Professor Södertörn university, Sweden. Visiting Professor, Hanken School of Economics, Finland.
Verified email at sh.se
Vasileios (Bill) Davvetas
Associate Professor of Marketing, Leeds University Business School
Verified email at leeds.ac.uk
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Abbie Iveson
The
University of Manchester
Verified email at manchester.ac.uk
consumer brand relationships
international marketing
Articles
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Co-authors
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Cited by
Year
The product life cycle revisited: an integrative review and research agenda
A Iveson, M Hultman, V Davvetas
European Journal of Marketing 56 (2), 467-499
, 2022
17
2022
The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers
M Hultman, A Iveson, P Oghazi
Journal of Business Research 131, 268-277
, 2021
16
2021
Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance
M Hultman, A Iveson, P Oghazi
Journal of Business Research 159, 113751
, 2023
8
2023
Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship
A Iveson, M Hultman, V Davvetas, P Oghazi
Psychology & Marketing 40 (2), 391-407
, 2023
6
2023
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