| Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India R Thakur, M Srivastava Internet Research 24 (3), 369-392, 2014 | 800 | 2014 |
| Customer engagement and online reviews R Thakur Journal of Retailing and Consumer Services 41, 48-59, 2018 | 406 | 2018 |
| Understanding customer engagement and loyalty: a case of mobile devices for shopping R Thakur Journal of Retailing and consumer Services 32, 151-163, 2016 | 405 | 2016 |
| What keeps mobile banking customers loyal? R Thakur International Journal of Bank Marketing 32 (7), 628-646, 2014 | 289 | 2014 |
| A study on the impact of consumer risk perception and innovativeness on online shopping in India R Thakur, M Srivastava International Journal of Retail & Distribution Management 43 (2), 148-166, 2015 | 280 | 2015 |
| Customer usage intention of mobile commerce in India: an empirical study R Thakur, M Srivastava Journal of Indian Business Research 5 (1), 52-72, 2013 | 249 | 2013 |
| Customer adoption of mobile payment services by professionals across two cities in India: An empirical study using modified technology acceptance model R Thakur Business Perspectives and Research 1 (2), 17-30, 2013 | 195 | 2013 |
| The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship R Thakur European Journal of Marketing 53 (7), 1278-1310, 2019 | 174 | 2019 |
| The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application R Thakur International Journal of Retail & Distribution Management 46 (3), 283-303, 2018 | 169 | 2018 |
| Community marketing: serving the base of the economic pyramid sustainably R Thakur Journal of business strategy 36 (4), 40-47, 2015 | 27 | 2015 |
| Customer usage intention of mobile commerce in India R Thakur, M Srivastava Journal of Indian Business Research 5 (1), 53-72, 2012 | 4 | 2012 |
| A STUDY ON ONLINE BRAND AWARENESS AND CONSUMER SATISFACTION TOWARDS ORGANIC PRODUCTS RP Shah, R Thakur, A Thakkar | 1 | |
| Influence of Display Ads on Additional Product Purchase. J Jagasia, R Thakur, R Kamath AMCIS, 2019 | | 2019 |
| [EXTENDED] Me and My Mobile Apps R Thakur | | 2019 |
| Conceptualisation of community marketing as collaborative entry mode in developing economies with special focus on Mobile Financial Services R Thakur Indian Institute of Management, Ahmedabad, 2013 | | 2013 |
| Me and My Mobile Apps R Thakur | | |
