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Anitha Acharya
Anitha Acharya
Verified email at ibsindia.org
Title
Cited by
Cited by
Year
Impact of work engagement on performance in Indian higher education system
M Gupta, A Acharya, R Gupta
Rev. Eur. Stud. 7, 192, 2015
812015
An application of brand personality to green consumers: A thematic analysis
A Acharya, M Gupta
The Qualitative Report 21 (8), 1531-1545, 2016
392016
The impact of brand familiarity, customer brand engagement and self-identification on word-of-mouth
A Acharya
South Asian Journal of Business Studies 10 (1), 29-48, 2021
372021
Self-image enhancement through branded accessories among youths: A phenomenological study in India
A Acharya, M Gupta
Qualitative Report 21 (7), 1203-1215, 2016
242016
Renewable energy certificate trading through power exchanges in India
GP Girish, P Sashikala, B Supra, A Acharya
International Journal of Energy Economics and Policy 5 (3), 805-808, 2015
192015
The factors behind working in virtual community
A Acharya
Journal of Global Operations and Strategic Sourcing 12 (2), 246-267, 2019
152019
Interactive app-based services: Recovery evaluations and the mediating role of satisfaction in the relationship between customer-brand engagement and electronic word of mouth
R Bhimavarapu, PK Mohanty, A Acharya, M Gupta
Australasian Journal of Information Systems 25, 2021
72021
Answering key questions on green consumption: A qualitative study among Indian youth
M Gupta, A Acharya
International Journal of Nonprofit and Voluntary Sector Marketing 24 (4), e1661, 2019
62019
Mediating role of innovativeness between risk taking and performance in Indian universities: Impact of this nexus on brand image
M Gupta, A Acharya
South Asian Journal of Business Studies 7 (1), 22-40, 2018
62018
Eco-labels
A Acharya
Green marketing as a positive driver toward business sustainability, 249-274, 2020
52020
Co-Recovery and e-WoM: intervening roles of recovery speed and customer-brand engagement in food delivery app services
PK Mohanty, R Bhimavarapu, A Acharya, M Gupta
Journal of Strategic Marketing, 1-17, 2022
32022
Do Skills and Challenge Affect Perceived Learning? Mediating Role of Engagement
A Acharya, M Gupta
Journal of Electronic Commerce in Organizations (JECO) 18 (2), 64-79, 2020
32020
Green marketing: The next marketing revolution
A Acharya, M Gupta
Green Consumerism: Perspectives, Sustainability, and Behavior, 33-50, 2018
32018
Consumer-Brand Relationship: Building Consumer Value, Consumer Loyalty and Business Performance
V Shekhar, A Acharya, SK Roy, B Nguyen
Contemporary Issues in Branding, 247-266, 2019
22019
Factors behind dissuasion to green products among young consumers: a qualitative study
A Acharya
The Qualitative Report 24 (12), 3197-3213, 2019
22019
Deterrents to wine consumption in the emerging market of India: a qualitative study.
A Ponnam, A Acharya, AN Mitra, P Banerjee
International Food Research Journal 24 (3), 2017
22017
Corporate Social Responsibility in the Digital Age
A Acharya
Handbook of Research on New Media Applications in Public Relations and …, 2021
12021
Ethnographic Study
A Acharya
Qualitative Techniques for Workplace Data Analysis, 246-271, 2019
12019
Action research
A Acharya, PK Mohanty
Qualitative techniques for workplace data analysis, 221-245, 2019
12019
Isolated myoepithelial duodenal hamartoma presenting with upper gastrointestinal bleed.
UC Ghoshal, A Dutta, B Chatterjee, AN Acharya, PK Banerjee, ...
Indian Journal of Gastroenterology: Official Journal of the Indian Society …, 1998
11998
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