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Julia Wolny
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Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
J Wolny, C Mueller
Journal of marketing management 29 (5-6), 562-583, 2013
5702013
Mapping customer journeys in multichannel decision-making
J Wolny, N Charoensuksai
Journal of Direct, Data and Digital Marketing Practice 15, 317-326, 2014
3732014
An old model for a new age: Consumer decision making in participatory digital culture
R Ashman, MR Solomon, J Wolny
Journal of Customer Behaviour 14 (2), 127-146, 2015
2272015
Multichannel customer journeys: Mapping the effects of zmot, showrooming and webrooming
J Wolny, N Charoensuksai
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
192016
Marketing transformations: Re-thinking marketing, digital first
J Wolny
Journal of Direct, Data and Digital Marketing Practice 16 (2), 150-151, 2014
132014
The Quantified Self: Self-Regulation in Cyborg Consumers
R Ashman, J Wolny, M Solomon
The Routledge Companion to Consumer Behavior, 2018
92018
The e-Marketing SIG (beta) manifesto—Aligning research with practice in digital marketing
J Wolny
Journal of Direct, Data and Digital Marketing Practice 15 (4), 288-289, 2014
32014
Responsible luxury: Refashioning luxury goods through co-creation
J Wolny, R Hansen
32011
Responsible luxury: The case of recycling and refashioning MCM leather goods
J Wolny, R Hansen
12023
Book Review:Innovation and Collaboration in the Digital Era: The Role of Emotional Intelligence for Innovation Leadership and Collaborative Innovation Jara Pascual, De Gruyter …
J Wolny
R&D Management, 2022
1*2022
Marketing Communications in a Digital World
J Wolny
Marketing Theory: A Student Text (Saren & Baker, eds.), 318-350, 2016
12016
Exploring research priorities in digital marketing
J Wolny
Journal of Customer Behaviour 14 (2), 83-85, 2015
12015
Customer Journey as Participatory Service Ecosystem
J Wolny
The SAGE Handbook of Digital Marketing, 2022
2022
Thinkers and Doers on Digital Customer Experience
J Wolny
Direct Marketing Association (DMA) Report, 2017
2017
Multichannel Grocery Shopping Diary
J Wolny
2014
Readable Stores and Shoppable Magazines
J Wolny
Marketing (Baines & Fill, eds.), 2014
2014
Responsible Luxury
J Wolny, R Hansen
2011
Adoption of mass customisation in on-line environments
J Wolny
University of Salford, 2005
2005
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Articles 1–18