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Citations per year
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Cited by
All
Since 2019
Citations
12
12
h-index
2
2
i10-index
0
0
0
6
3
2022
2023
2024
1
5
6
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Mike Nguyen
University of Southern California
Verified email at marshall.usc.edu -
Homepage
marketing
branding
social media
privacy
causal inference
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Cited by
Year
A Guide on Data Analysis
M Nguyen
7
2020
Reproducibility in
Management
Science
M Fišar, B Greiner, C Huber, E Katok, AI Ozkes, ...
Management Science 70 (3), 1343-1356
, 2024
5
2024
The causalverse Package: Causality in Clarity
M Nguyen
https://doi.org/10.5281/zenodo.8254063
, 2023
2023
The Tradeoff between Privacy and Personalization
M Nguyen, M Ameri, V Swaminathan
ISMS Marketing Science Conference
, 2023
2023
Developing a Research Agenda for Social Media Use and Branding-building in B2B Firms
M Nguyen, LK Scheer
ISBM Academic Conference
, 2022
2022
Brand Equity and Virality: An Integrative Model
M Nguyen
EMAC Annual Conference
, 2021
2021
Marketing Research
M Nguyen
Bookdown
, 2020
2020
Marketing Research: Marketing for Practitioners and Academics
M Nguyen
Bookdown
, 2020
2020
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