| Predicting consumer adoption of point of sale (pos) e-payment system in Nigeria using extended technology acceptance model BC Nwatu, GA Ezeh British journal of Marketing studies 5 (8), 1-11, 2017 | 18 | 2017 |
| Public Relations as a tool for attaining educational institution objectives in Enugu State OC Okafor, CB Nwatu International Journal of Marketing and Management Research 9 (3), 1-22, 2018 | 15 | 2018 |
| Extending the diffusion of innovation theory to predict smartphone adoption behaviour among higher education institutions’ lecturers in Nigeria AA Ayodele, CB Nwatu, MC Olise European Journal of Business and Management 12 (5), 14-21, 2020 | 8 | 2020 |
| Using the DART model of value co-creation to predict customer loyalty in pension fund administration in Nigeria OO Christian, NB Chibuike, AV Nnamdi British Journal of Management and Marketing Studies 2 (3), 13-26, 2019 | 8 | 2019 |
| Using Creativity Tools to Achieve Advertising effectiveness in Organizations CC Mbah, CB Nwatu, OC Okafor International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 6 | 2018 |
| Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria TC Okeke, PU Omodafe, GA Ezeh, BC Nwatu Archives of Business Review–Vol 8 (5), 2020 | 1 | 2020 |
| Effect of ‘Webcare’on Students’ Online Review Intention: Implications for Customers’ Purchase Intention OC Ojiaku, AD Nkamnebe, NB Chibuike Nigerian Academy of Management Journal 14 (2), 79-90, 2019 | | 2019 |
| ELECTRONIC MARKETING KNOWLEDGE ON CONSUMER’S ATTITUDES TOWARDS USAGE OF POS IN SHOPPING MALLS IN ENUGU METROPOLIS: FRESH EVIDENCE FROM NIGERIA PERSPECTIVE USING MULTIPLE REGRESSION OC Okafor, CC Mbah, CB Nwatu Advance Journal Of Economics And Marketing Research 4 (4), 2019 | | 2019 |
