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Mahsa Akbari
Mahsa Akbari
PhD of marketing, Assistant professor, Islamic Azad University, Karaj branch, Iran
Verified email at ujaen.es
Title
Cited by
Cited by
Year
Different impacts of advertising appeals on advertising attitude for high and low involvement products
M Akbari
Global Business Review 16 (3), 478-493, 2015
1612015
Combining fuzzy MCDM with BSC approach in performance evaluation of Iranian private banking sector
M Shaverdi, M Akbari, SF Tafti
Advances in fuzzy Systems 2011, 1-12, 2011
872011
The role of psychological traits in market mavensim using big five model
H Vazifehdoost, M Akbari, P Charsted
INTERNATIONAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH 2 (3), 243-252, 2012
302012
Using fuzzy multi criteria decision making approach for ranking the web browsers
M Shaverdi, M Akbari, S Emamipour
International Journal of Economics and Management Sciences 1 (8), 72-86, 2012
152012
Developing a model in antecedents of consumer misbehavior on chain stores
M Akbari, M Abdolvand, F Ghaffari
Akbari, M., Abdolvand, M., & Ghaffari, F.(2016). Developing a Model in …, 2016
92016
The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)
M Akbari, SB Anilu, M Bigdeli, M Rezasoltany
Research in Globalization 6, 100121, 2023
82023
An overview to neuromarketing and its application
M Akbari
Shefaye Khatam 2 (1), 75-84, 2013
72013
level of Using Information and Comminication Teachnology in Educational and Research Fields (Case Study: Isfahan University)
M Taghvaei, M Akbari
Journal of Applied Sociology 21 (2), 19-34, 2010
62010
The role of psychological traits in market mavensim using Big Five model
JAA Doost, M Akbari, P Charsetad, J Akbari
Journal of Basic and Applied Scientific Research 3 (2), 744-751, 2013
52013
Developing a typology of customer misbehaviours (case study: hotel industry, Iran five stars' hotels, Homa, Parsian Azadi, Esteghlal, Evin)
M Akbari
International Journal of Business Excellence 16 (1), 19-34, 2018
42018
Studying the effects of negative and positive perceptions of price on price mavenism
AM Vazifedust.H, Charsetad.P
Research Journal of Applied Sciences,Engineering and Technology 5 (15), 3986 …, 2013
42013
Influence of Sales Force on B To B Brand Equity in Iranian Industrial Oil and Gas Companies
MA Abdolvand, M Akbari
Journal of Applied Business and Finance Researches 1 (1), 36-44, 2012
22012
Gamified Customer Experience and Engagement in Amazon Online Retailing Company in Covid-19 era
M Akbari, M Bigdeli
International Journal of Electronic Commerce Studies 13 (4), 135-158, 2022
12022
Identifying the Challenges of Small and Medium Enterprises (SME) Business Model in the Path of Digital Transformation during the COVID-19 Pandemic
Akbari, M., & Ahmadi, F.S
Journal of Advertising and Sales Management 3 (4), 70-88, 2022
1*2022
What does drive consumers to misbehave on Service Outlets?(Case Study= Iranian chain stores)
M Akbari, MA Abdolvand, F Ghaffari
Journal of Current Research in Science, 41, 2016
12016
The Role of Iranian Consumers’ Demographic Traits in Their Shopping Behaviors
H Vazifedoost, P Charsetad, M Akbari, A Kaveh
Journal of Applied Business and Finance Researches 2 (4), 97-105, 2013
12013
Investigating the Role of Social Media in Digital Supply Chain Resilience with a Hybrid Approach
F Jahangiri, A Danaei, M Akbari, Y Vakil AlRaaya
Journal of System Management 9 (4), 85-104, 2023
2023
Developing the Model of Comprehensive Consumer's Post-COVID Behavioral Pattern in Meta Platform
M Bigdeli, M Akbari
Available at SSRN 4431767, 2023
2023
The Impact of Gaming Aspects on Customer Engagement
M Akbari, M Bigdeli, Charstad P
مطالعات مدیریت کسب و کار هوشمند 12 (46), 2023
2023
The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image
A Daraei, M Akbari, Z Mousavi Kashi
New Marketing Research Journal 11 (3), 45-66, 2021
2021
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Articles 1–20